Archive for the ‘Public Relations’ Category

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Protected: Guideline for a meeting with wine media

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Thinking About the Mountaintop ~ Justin Style ~ While My Guitar Gently Weeps

Good, better, best: never let it rest, until the good is better and the better is best…

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Winemaker John Kane ~ The Biography

Step 2 in the writing of a winemaker biography After the questions and answers from yesterday’s story, along with all extra research that has been digested, the next three steps of the four-step process begins. Reminder of the four-step process: DONE: Thinking, planning, and researching your subject, in order to begin writing Writing Editing Rewriting […]

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A funny broken promise ~ PR 101

PR 101: Don’t make promises that you can’t keep. A broken promise is not good PR. I love queries; they’re very insightful, and this is one of the most fascinating, yet. Her QUERY on July 21 Hi Jo, Hope you are well! As you may know, July 27 marks National Scotch Day – a great […]

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The Paradigm Shift in Wine Writing

One of my clients asked Jose and me, “What are your thoughts about this article.” It was called, “Understanding the Paradigm Shift in Wine Writing.” It’s on the Sober Advice From Two Wine Publicists Website. The lead paragraph: It seems like the traditional, legacy media is dropping its coverage of wine at a pretty swift […]

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How can I promote a wine I’ve never tasted?

This is a Public Service Announcement: I just got another one of those E-Mails. Dear Friends, It would be greatly appreciated if you could help us spread the word about our new Pinot Noir Rosés. It’s our third Pinot Noir release, but it’s the first time we’ve made it as a Rosé, and we’re pretty excited […]

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Number 1 Rule of a PR Pro is to be a Writer’s Writer

The number 1 rule of a PR pro is to be a writer’s writer… It’s really imperative that you write to inspire, not tire, your audience. PR Pro Joe Gargiulo, of JAG Public Relations, contacted me last week about my story called, “Top 10 Faux Pas of Wine PR People.” He was expecting something entirely different […]

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Top 10 Faux Pas of Wine PR People

Media people get tired of us. While we’re the link to their samples, the less they have to do with us after the samples arrive, the better. From their list of complaints, I’ve compiled the do’s from their don’t, of the top 10 faux pas of wine PR people regarding sending them samples. I fell […]

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When you hire someone to do PR for you, that’s not where your job ends

It’s where it begins for true success… I wish I had penned that bit of wisdom, because it’s brilliant. Alas, it was penned by another, and I don’t take credit for someone else’s words of wisdom. So, credit to the universe. When I read it, I didn’t make note of the author. The words, however, […]

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The Thank You That Changed My Thinking

Do you have a publicist? Second question… Have you ever said thank you? PR – for the most part – is a really thankless job in many regards, and so it should be. I have no doubt about that one. I’ve learned some things along the way that are really worth sharing, though, which have […]