The Increasing Importance of Writing An *Only* One-Page Press Release ~ or ~ Don’t have to scroll down too far
Today, more than ever, the writing of a one-page press release is critical, in order to get a wine writer’s attention. Why? Writers are getting more mail than ever, and it’s mostly electronic. Who has time to read a new version of War & Peace? A press release is only intended to get a writer’s [...]
Authors Paul Franson and Harvey Posert have updated “Spinning the Bottle” for today’s wine markets in “Spinning the Bottle Again”
When I began to do wine PR, I was lucky enough to read the Wine Institute’s guide. Where would I have been without that guide in the beginning as I segued from Rock n’Roll radio PR? I just don’t know. Anyone getting into wine PR, even if they’ve done PR for another industry (as I [...]
When the phone rings, and you see it’s coming from Washington DC, you pick up ~ Department of Commerce
Deep in the throes of my Dark & Delicious planning, it takes a lot to get my attention. Let’s just say, you wouldn’t want to have ever been really mean to me in the past, and think you can get my attention during this time, as it happened this past week. I didn’t pick up [...]
Oregon Pinot Gris marketing group ~ An exciting new project
[Today is the second of five days to register for holiday gifts from Wine-blog. Simply leave your name in the comments for a chance to win. Rules.] After the first Petite Sirah symposium that I put on in 2002 at Foppiano, I saw the potential; and, the birth of PS I Love You happened. Please [...]
Social Media Has Created “Social PR” ~ or ~ How to succeed in today’s cluttered world of “incoming” wine press releases
I just found an excellent marketer, in the midst of the myriad of messages that come my way, including on weekends, while I’m also working at my computer… This is now happening on a daily basis, and it’s been happening long enough now to state it as a trend, rather than a flash in the [...]
Patricia Latimer ~ Wine Publicist and Wine Writer #45
I just learned about Patricia Latimer as an author. Prior to her being a writer, I knew her as the founder of Patricia Latimer Associates, a public relations and strategic planning company, located in Cleveland, with a presence in San Francisco. When I knew her, she was based in San Francisco. Her dad’s ailing health [...]
Okay, I just did something very naughty + How more ridiculous does it get out there?
Imagine getting a press release from a huge PR firm in New York City, and the title of the person contacting me is Manager, Social Media and ePR. What a great title, huh? I get queries all the time now, from one firm or another, coming out of big cities. Most of the people behind [...]
Children Should Be Welcomed Here ~ Wine Country
When I worked at Robert Mondavi Winery, I loved all aspects of being there, with one exception. I had a really hard time with the repetition of Wine 101 three to four times a day. I reached the point of feeling like I was channeling Lily Tomlin, doing her Broadway hit of “Searching for Sings [...]
