Archive for the ‘Public Relations’ Category

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How can I promote a wine I’ve never tasted?

This is a Public Service Announcement: I just got another one of those E-Mails. Dear Friends, It would be greatly appreciated if you could help us spread the word about our new Pinot Noir Rosés. It’s our third Pinot Noir release, but it’s the first time we’ve made it as a Rosé, and we’re pretty excited […]

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Number 1 Rule of a PR Pro is to be a Writer’s Writer

The number 1 rule of a PR pro is to be a writer’s writer… It’s really imperative that you write to inspire, not tire, your audience. PR Pro Joe Gargiulo, of JAG Public Relations, contacted me last week about my story called, “Top 10 Faux Pas of Wine PR People.” He was expecting something entirely different […]

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Top 10 Faux Pas of Wine PR People

Media people get tired of us. While we’re the link to their samples, the less they have to do with us after the samples arrive, the better. From their list of complaints, I’ve compiled the do’s from their don’t, of the top 10 faux pas of wine PR people regarding sending them samples. I fell […]

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When you hire someone to do PR for you, that’s not where your job ends

It’s where it begins for true success… I wish I had penned that bit of wisdom, because it’s brilliant. Alas, it was penned by another, and I don’t take credit for someone else’s words of wisdom. So, credit to the universe. When I read it, I didn’t make note of the author. The words, however, […]

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The Thank You That Changed My Thinking

Do you have a publicist? Second question… Have you ever said thank you? PR – for the most part – is a really thankless job in many regards, and so it should be. I have no doubt about that one. I’ve learned some things along the way that are really worth sharing, though, which have […]

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Don’t burn bridges ~ PR 101

The Lion and Mouse An Aesop’s Fable Once when a Lion was asleep a little Mouse began running up and down upon him; this soon wakened the Lion, who placed his huge paw upon him, and opened his big jaws to swallow him. “Pardon, O King,” cried the little Mouse: “forgive me this time, I […]

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No answer is an answer

No answer is an answer, if you don’t understand that yet. When “no” is an answer, it t can mean several things: The person is on vacation The person isn’t quite sure what to say and needs more time to think about it It’s a “no,” but the person is not even going to get […]

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How much can I dissolve myself as a wine publicist?

Throw in some wine, and I’d say I could dissolve my wine publicist job in the blink of an eye, wine being the liquid factor here. This is what is swimming around in my head today, as I write my journey as a wine publicist… I need to keep myself in balance, on this Eleventh […]

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Tell me why I should be a member of your group

If I hear “Tell me why I should be a member” one more time…  Well, I still don’t know what I’ll say; but, I know what I’d like to say. It would go something like this: If I have to tell you why you should be a member of any organization, I’d just be wasting […]

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Customer service PR lessons; the good, bad, and the ugly ~ Part 2

Today’s part of this two part story is about the good…. Culinary customer service at its worst… Yesterday’s blog post was about customer service at its best. RECAP Jose and I recently went to the Asheville, North Carolina, area to visit my daughter Katie, son-in-law Ray, and our two grandsons; Jonathan (14 years old) and Nate […]