Archive for the ‘Public Relations’ Category

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Trending PR, is this the way of the future or just a guise?

Tweet I got to thinking about an Email exchange that I had last week, and couldn’t help but ask myself if this was trending PR or not. I’m going to just share the exchange and you be the judge. INCOMING EMAIL: Editor Deadline: Need Holiday Recipes Hi Jo, My name is Bob and I’m with […]

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PR 101 ~ Personal emails are a true path

Tweet PR 101 I don’t get as many comments on my wine blog as I do private Emails… Why I don’t get as many comments on my wine blog as I do private Emails… I don’t write a blog to elicit extensive comments on what I’ve put out there. Controversial stories always elicits emotions and […]

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Reputation Management – PR 101

Tweet If someone has just had a very bad experience at – say – your hotel, how would you handle it? Try your utmost to make that person happy? Tell that person to “go find another hotel”? This just happened to my family members. And when I tried to call the hotel to get to […]

15

So you’re from the media, why should I care?

Tweet [This image is of Michael-David Winery’s tasting room. It exemplifies what I’ve been saying since the beginning of my wine career… A tasting room is a farm store. If we think of wineries as an agriculture stop along the way, we have a deeper understanding of the entire wine process. Since I’m mentioning Michael-David […]

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Wacky Peter Nowack, a wine professional with a razor sharp edge

Sorry, Peter, that I’ve called you “wacky.” I mean it the best possible way. When I’m dead and gone, I hope people refer to me as having been “wacky.”

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11th Annual Petite Sirah Symposium ~ Registration has begun ~ Sponsored by Concannon Vineyard

Tweet 11th Annual Petite Sirah Symposium ~ Registration has begun ~ Sponsored by Concannon Vineyard The Link For Registering The Day’s Agenda ELEVENTH ANNUAL SESSIONS, LUNCH & TASTING: Concannon Vineyard TUESDAY JULY 23, 2013 REGISTER NOW AGENDA 7:30 – 8:30 a.m. Registration & Continental Breakfast 8:30 – 8:40 a.m. WELCOME ~ John Concannon 8:40 – […]

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Winemaker trepidation is pretty common when it comes to wine writers + some advice

Tweet Winemaker trepidation is pretty common when it comes to wine writers Working with tons of winemakers, through my 20 years of being in the wine business, I’ve seen many winemakers fear what’s going to happen to their wines, once they’ve been sent for review. Tons of questions arise: What if I get a bad […]

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Spelling it all out succinctly: Vinography’s Alder Yarrow

Tweet Happy birthday to Vinography… It’s been nine years of wine blogging for Alder Yarrow, and a few good tricks and habits have been developed over the last nine years. That’s obvious to me from my deck chair. It’s 20 years later, from the time when I segued from FM radio PR to wine PR. […]

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Thirty Years of PR and writing: Top 10 things I’ve learned as a PR agent who’s also crossed over to being a wine blogger

Tweet I just realized I’ve been doing PR for 30 years, having started in February 1982. This coming December, I will also have been blogging for the last seven years. I’m in a bit of a precarious position, being on both sides of the bridge; and have been, since I started blogging in 2005. It […]

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Congratulations to Tom Wark

Tweet Today, I wasn’t going to have a blog post. I’ve been too busy writing for clients. What a concept… not being able to write, because I’m too busy writing. My wine PR colleague and friend Tom Wark (FermentationWineBlog.com) referred a potential client to me;  and as it turned out, “potential” became “new.” It’s not […]