Archive for the ‘Public Relations’ Category

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Wacky Peter Nowack, a wine professional with a razor sharp edge

Sorry, Peter, that I’ve called you “wacky.” I mean it the best possible way. When I’m dead and gone, I hope people refer to me as having been “wacky.”

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11th Annual Petite Sirah Symposium ~ Registration has begun ~ Sponsored by Concannon Vineyard

Tweet 11th Annual Petite Sirah Symposium ~ Registration has begun ~ Sponsored by Concannon Vineyard The Link For Registering The Day’s Agenda ELEVENTH ANNUAL SESSIONS, LUNCH & TASTING: Concannon Vineyard TUESDAY JULY 23, 2013 REGISTER NOW AGENDA 7:30 – 8:30 a.m. Registration & Continental Breakfast 8:30 – 8:40 a.m. WELCOME ~ John Concannon 8:40 – […]

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Winemaker trepidation is pretty common when it comes to wine writers + some advice

Tweet Winemaker trepidation is pretty common when it comes to wine writers Working with tons of winemakers, through my 20 years of being in the wine business, I’ve seen many winemakers fear what’s going to happen to their wines, once they’ve been sent for review. Tons of questions arise: What if I get a bad […]

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Spelling it all out succinctly: Vinography’s Alder Yarrow

Tweet Happy birthday to Vinography… It’s been nine years of wine blogging for Alder Yarrow, and a few good tricks and habits have been developed over the last nine years. That’s obvious to me from my deck chair. It’s 20 years later, from the time when I segued from FM radio PR to wine PR. […]

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Thirty Years of PR and writing: Top 10 things I’ve learned as a PR agent who’s also crossed over to being a wine blogger

Tweet I just realized I’ve been doing PR for 30 years, having started in February 1982. This coming December, I will also have been blogging for the last seven years. I’m in a bit of a precarious position, being on both sides of the bridge; and have been, since I started blogging in 2005. It […]

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Congratulations to Tom Wark

Tweet Today, I wasn’t going to have a blog post. I’ve been too busy writing for clients. What a concept… not being able to write, because I’m too busy writing. My wine PR colleague and friend Tom Wark (FermentationWineBlog.com) referred a potential client to me;  and as it turned out, “potential” became “new.” It’s not […]

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Iron Horse Vineyards was at the official launch of the State Department’s Culinary Diplomacy Initiative

Tweet Joy Sterling, of Iron Horse Vineyards, was recently honored to be an invited guest of the official launch of the State Department’s Culinary Diplomacy Initiative. Announced by Ambassador Capricia Marshall, the U.S. Chief of Protocol from Washington D.C., this event was for the presentation of an American Chefs Corps, intended to elevate food, wine, […]

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Press Release: *Only* One-Page is still very important

Tweet Today, more than ever, the writing of a one-page press release is critical, in order to get a wine writer’s attention. Why? Writers are getting more mail than ever, and it’s mostly electronic. Who has time to read a new version of War & Peace? A press release is only intended to get a […]

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What’s the Difference between Wine Marketing and Wine PR?

Tweet Years ago, I used to wonder a lot about the difference between PR and marketing. This area of expertise wasn’t part of my first post-secondary learnings, so I was pretty perplexed. Sales, marketing, and PR all seemed to be the same thing, because they all fell (and still do) under the same umbrella in […]

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PR’s a gift, not a given

Tweet When you want publicity, put your best foot forward, do the best you can – always, and someone, somewhere will get it. Don’t expect everyone to get it, though, and don’t take it personally when you can’t inspire a writer. It’s not about you; it’s about him or her. Some writers just “get it,” […]