Archive for the ‘Public Relations’ Category

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AFTER THE FIRE ~ Construction Lending and Rebuilding Seminar

This is a public service announcement, because I know too many of you… If you lost your home in the fires and are facing the challenge of rebuilding, you need information. Please join us at the Friedman Event Center for a FREE half day seminar covering construction and construction lending. We will address the role […]

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The Art of PR ~ Telling someone to eat poop and they’re liking it

DISCLAIMER: Wine-Blog is a journal of my PR wine activities and learnings. 1) I occasionally write stories about wine clients, but don’t charge them hours for that time. 2) Wine reviews (and trips) originate from free samples sent by PR people representing the brands. 3) Images are either mostly mine, some are purchased; a few […]

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How to get what you want from a blogger, by simply approaching it honestly, no deception included

Let me just say this, I was NOT looking for a sequel, in any way, shape, or form today. Nope, I wasn’t. Then… Along came another query today, but this one was well ORGANIZED!

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Promoting Wines I’ve Never Tasted ~ Yeah, Right

This is a Public Service Announcement: I just got another one of those E-Mails. Dear Friends, It would be greatly appreciated if you could help us spread the word about our new Pinot Noir Rosés. It’s our third Pinot Noir release, but it’s the first time we’ve made it as a Rosé, and we’re pretty […]

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Protected: Guideline for a meeting with wine media

There is no excerpt because this is a protected post.

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Thinking About the Mountaintop ~ Justin Style ~ While My Guitar Gently Weeps

Good, better, best: never let it rest, until the good is better and the better is best…

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Winemaker John Kane ~ The Biography

Step 2 in the writing of a winemaker biography After the questions and answers from yesterday’s story, along with all extra research that has been digested, the next three steps of the four-step process begins. Reminder of the four-step process: DONE: Thinking, planning, and researching your subject, in order to begin writing Writing Editing Rewriting […]

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A funny broken promise ~ PR 101

PR 101: Don’t make promises that you can’t keep. A broken promise is not good PR. I love queries; they’re very insightful, and this is one of the most fascinating, yet. Her QUERY on July 21 Hi Jo, Hope you are well! As you may know, July 27 marks National Scotch Day – a great […]

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The Paradigm Shift in Wine Writing

One of my clients asked Jose and me, “What are your thoughts about this article.” It was called, “Understanding the Paradigm Shift in Wine Writing.” It’s on the Sober Advice From Two Wine Publicists Website. The lead paragraph: It seems like the traditional, legacy media is dropping its coverage of wine at a pretty swift […]

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How can I promote a wine I’ve never tasted?

This is a Public Service Announcement: I just got another one of those E-Mails. Dear Friends, It would be greatly appreciated if you could help us spread the word about our new Pinot Noir Rosés. It’s our third Pinot Noir release, but it’s the first time we’ve made it as a Rosé, and we’re pretty excited […]