Archive for the ‘PR Advice’ Category

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What I Would Love to Tell Clients ~ But, they’d think I was just making excuses

Purchased image copyright: kasto / 123RF Stock Photo   This morning, Cathy Huyghe – a brilliant journalist for Forbes (Harvard grad, et al) and an independent wine writer for “Hungy for wine” was at the Mobile X Festival 2016. While attending, she wrote on Facebook and then quoted the following: PR people’s greatest challenge, in […]

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It’s tough having been all that elsewhere and then entering the world of wine

Understanding Wine PR Being in public relations has taught me so much about stardom. I was first in PR in FM radio. I produced a community issues talk program for WBLM radio, and was its host. I was the staff photographer, so I had nearly unlimited backstage access to all major bands in the 1980s […]

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PR 101 – Sending wine media your “scores”

Want to keep the peace? Sending wine media your “scores, ” is like sending wine media … thinking here for the simile… your neener-neener… Wine writers want to taste your wine for themselves. They want to know what it tastes like on their own palates. They don’t want to know that you trusted someone else […]

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A funny broken promise ~ PR 101

PR 101: Don’t make promises that you can’t keep. A broken promise is not good PR. I love queries; they’re very insightful, and this is one of the most fascinating, yet. Her QUERY on July 21 Hi Jo, Hope you are well! As you may know, July 27 marks National Scotch Day – a great […]

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Aren’t I great?

It’s really difficult to promote oneself, which is why PR and marketing companies are chosen to do that task for others. No one can say, “Aren’t I great?” without losing credibility. Find a cheerleader, and your story will reach new heights; brag about yourself and you’re cooked. My greatest experience in self promotion In the […]

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The Paradigm Shift in Wine Writing

One of my clients asked Jose and me, “What are your thoughts about this article.” It was called, “Understanding the Paradigm Shift in Wine Writing.” It’s on the Sober Advice From Two Wine Publicists Website. The lead paragraph: It seems like the traditional, legacy media is dropping its coverage of wine at a pretty swift […]

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How can I promote a wine I’ve never tasted?

This is a Public Service Announcement: I just got another one of those E-Mails. Dear Friends, It would be greatly appreciated if you could help us spread the word about our new Pinot Noir Rosés. It’s our third Pinot Noir release, but it’s the first time we’ve made it as a Rosé, and we’re pretty excited […]

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PR gone awry, horribly so

Those who accepted the trip were told that there was no room reserved for Monday night, so after a long day tasting, they were told to make their our way home.

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Number 1 Rule of a PR Pro is to be a Writer’s Writer

The number 1 rule of a PR pro is to be a writer’s writer… It’s really imperative that you write to inspire, not tire, your audience. PR Pro Joe Gargiulo, of JAG Public Relations, contacted me last week about my story called, “Top 10 Faux Pas of Wine PR People.” He was expecting something entirely different […]

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Top 10 Faux Pas of Wine PR People

Media people get tired of us. While we’re the link to their samples, the less they have to do with us after the samples arrive, the better. From their list of complaints, I’ve compiled the do’s from their don’t, of the top 10 faux pas of wine PR people regarding sending them samples. I fell […]