Archive for the ‘PR Advice’ Category

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Tell me why I should be a member of your group

Tweet If I hear “Tell me why I should be a member” one more time…  Well, I still don’t know what I’ll say; but, I know what I’d like to say. It would go something like this: If I have to tell you why you should be a member of any organization, I’d just be […]

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Customer service PR lessons; the good, bad, and the ugly ~ Part 2

Tweet Today’s part of this two part story is about the good…. Culinary customer service at its worst… Yesterday’s blog post was about customer service at its best. RECAP Jose and I recently went to the Asheville, North Carolina, area to visit my daughter Katie, son-in-law Ray, and our two grandsons; Jonathan (14 years old) and […]

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Customer service PR lessons; the good, bad, and the ugly ~ Part 1

Tweet Today’s part of this two part story is about the good…. Culinary customer service at its best… Who thought when I’d visit my kids I’d end up with a customer service story. Proving… you can take the wine PR person out of wine country, but you can’t take the PR out of the wine person. […]

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PR 101 ~ The Art of Diplomacy

Tweet I’m a Sagittarian; and in astrology, we’re known to be pretty blunt. This isn’t a cop out for my being blunt, nor does it say that astrology is the be all to end all for supposed traits within that world… It’s just my life’s observations about myself, and the realizations that my bluntness has […]

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PR 101 ~ Personal emails are a true path

Tweet PR 101 I don’t get as many comments on my wine blog as I do private Emails… Why I don’t get as many comments on my wine blog as I do private Emails… I don’t write a blog to elicit extensive comments on what I’ve put out there. Controversial stories always elicits emotions and […]

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Reputation Management – PR 101

Tweet If someone has just had a very bad experience at – say – your hotel, how would you handle it? Try your utmost to make that person happy? Tell that person to “go find another hotel”? This just happened to my family members. And when I tried to call the hotel to get to […]

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Today is “hug your sales person” day

Tweet I’ve performed a good deal of sales in my time… I’m still doing it in a very soft way, because PR is sales… It falls under the category of Sales and Marketing. I’ve done winery sales, too, so I feel like I can address this one pretty well. Proprietors, it’s great that you think […]

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Great PR Lesson… Delta Air Lines has learned that it’s far better to fix it fast than to let it fester

Tweet After expecting me to evaluate an otherwise excellent flight experience, Delta Air Lines was just asking for too many details, so I skipped to the end for the “comments” part. I wrote… Additional Comments/suggestions for your experience at Ashville (AVL): Yeah, yeah, yeah… everything was excellent, but… you need to hear/read this story. I will […]

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A lesson for all wine PR people from the Russians ~ PR crisis management

Tweet PR crisis management 101 This is one of the best PR moves I have ever seen in my entire life, and I’ve been around the block a few times. As a wine PR person, I’m really inspired  by this one and saving it for PR crisis management. The beleaguered Russians have been having a […]

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Imitation is the highest form of flattery and the lowest form of creativity

Tweet After yet another email from a client, who is being shadowed by what I could only call a “younger brother” imitating his every move, I had to calm him down; “Imitation is the highest form of flattery and the lowest form of creativity,” I said. The Art of War… What can anyone do, when […]