Archive for the ‘PR Advice’ Category

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PR 101 ~ The Art of Diplomacy

Tweet I’m a Sagittarian; and in astrology, we’re known to be pretty blunt. This isn’t a cop out for my being blunt, nor does it say that astrology is the be all to end all for supposed traits within that world… It’s just my life’s observations about myself, and the realizations that my bluntness has […]

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PR 101 ~ Personal emails are a true path

Tweet PR 101 I don’t get as many comments on my wine blog as I do private Emails… Why I don’t get as many comments on my wine blog as I do private Emails… I don’t write a blog to elicit extensive comments on what I’ve put out there. Controversial stories always elicits emotions and […]

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Reputation Management – PR 101

Tweet If someone has just had a very bad experience at – say – your hotel, how would you handle it? Try your utmost to make that person happy? Tell that person to “go find another hotel”? This just happened to my family members. And when I tried to call the hotel to get to […]

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Today is “hug your sales person” day

Tweet I’ve performed a good deal of sales in my time… I’m still doing it in a very soft way, because PR is sales… It falls under the category of Sales and Marketing. I’ve done winery sales, too, so I feel like I can address this one pretty well. Proprietors, it’s great that you think […]

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Great PR Lesson… Delta Air Lines has learned that it’s far better to fix it fast than to let it fester

Tweet After expecting me to evaluate an otherwise excellent flight experience, Delta Air Lines was just asking for too many details, so I skipped to the end for the “comments” part. I wrote… Additional Comments/suggestions for your experience at Ashville (AVL): Yeah, yeah, yeah… everything was excellent, but… you need to hear/read this story. I will […]

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A lesson for all wine PR people from the Russians ~ PR crisis management

Tweet PR crisis management 101 This is one of the best PR moves I have ever seen in my entire life, and I’ve been around the block a few times. As a wine PR person, I’m really inspired  by this one and saving it for PR crisis management. The beleaguered Russians have been having a […]

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Imitation is the highest form of flattery and the lowest form of creativity

Tweet After yet another email from a client, who is being shadowed by what I could only call a “younger brother” imitating his every move, I had to calm him down; “Imitation is the highest form of flattery and the lowest form of creativity,” I said. The Art of War… What can anyone do, when […]

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Dear Jo ~ A question of when communications go bad

Tweet Dear Jo ~ A question of when communications go bad… The communication to me: Dear Jo, I hope you don’t mind me getting in touch like this but I wanted to ask a couple of questions regarding wine PR and marketing communications in the US. I’m trying to put together a panel talk for […]

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Explorers of Portugal Reveal the True Passion Behind Their Wines

Tweet While in Portugal and the Alentejo wine grape growing region, I was a guest of Enoforum Wines. At the time, I received a well-rounded education from my friend Delfim Costa. From the beginning of our friendship, Delfim has taught me that to understand Portuguese wines it’s most important to first understand the people of […]

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Winemaker trepidation is pretty common when it comes to wine writers + some advice

Tweet Winemaker trepidation is pretty common when it comes to wine writers Working with tons of winemakers, through my 20 years of being in the wine business, I’ve seen many winemakers fear what’s going to happen to their wines, once they’ve been sent for review. Tons of questions arise: What if I get a bad […]