Archive for the ‘PR 101’ Category

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Promoting Wines I’ve Never Tasted ~ Yeah, Right

This is a Public Service Announcement: I just got another one of those E-Mails. Dear Friends, It would be greatly appreciated if you could help us spread the word about our new Pinot Noir Rosés. It’s our third Pinot Noir release, but it’s the first time we’ve made it as a Rosé, and we’re pretty […]

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You want my help, but your $20 bottle of wine isn’t available as a sample?

No wine for you! Hi, PR Pro, My desk is now uncluttered. If you’d like to send information and a sample to me, I’m now open to it. Thanks for your patience. Hi Jo, I’m so sorry, but unfortunately we don’t have samples to send at the moment, which I understand makes it tricky for […]

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PR 101 – The Art and Costs of Being on “The List”

Who’s on “The List” at any wine event? First, it’s the primary influencers. They’re invited and the hosts are happy to have them. They’ll attend, and today’s social media responses don’t even have to wait for a paper to be printed (dinosaur), or a blog story to be written (so yesterday). Today, it’s Instagram and […]

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Sage Advice on Writing From an Unlikely Source ~ PR 101

The sage advice is the very last “Dear Jo:” at the end of this blog post. If you follow from the top, you’ll see how I make decisions on what I have time for, when it comes to helping people with their brands on this blog. It’s not so much the brands I enjoy, it’s […]

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Thinking About the Mountaintop ~ Justin Style ~ While My Guitar Gently Weeps

Good, better, best: never let it rest, until the good is better and the better is best…

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What I Would Love to Tell Clients ~ But, they’d think I was just making excuses

Purchased image copyright: kasto / 123RF Stock Photo   This morning, Cathy Huyghe – a brilliant journalist for Forbes (Harvard grad, et al) and an independent wine writer for “Hungy for wine” was at the Mobile X Festival 2016. While attending, she wrote on Facebook and then quoted the following: PR people’s greatest challenge, in […]

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It’s tough having been all that elsewhere and then entering the world of wine

Understanding Wine PR Being in public relations has taught me so much about stardom. I was first in PR in FM radio. I produced a community issues talk program for WBLM radio, and was its host. I was the staff photographer, so I had nearly unlimited backstage access to all major bands in the 1980s […]

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PR 101 – Sending wine media your “scores”

Want to keep the peace? Sending wine media your “scores, ” is like sending wine media … thinking here for the simile… your neener-neener… Wine writers want to taste your wine for themselves. They want to know what it tastes like on their own palates. They don’t want to know that you trusted someone else […]

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A Mentor for Success ~ Everyone Needs One

A book is like a garden carried in the pocket –Chinese Proverb p. 154 We all need mentors, whether employed or self employed. I can list every single one of mine, who are related to the wine business. and from previous life incarnation. And I’m betting that you can, too. The need for expert counsel […]

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Why is Petite Sirah still so obscure, you might wonder?

I hear this wonderment all of the time about Petite Sirah… “Why is it still so obscure?” Well, one would think that it is. What it is, though, is a best kept secret, sort of like my grandfather’s blueberry patch. As a kid, we’d go blueberry picking, high up a mountainside in Wales, Maine. Even […]