Archive for the ‘PR 101’ Category

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Business is Not a One-Way Street ~ PR 101

[Photo by Mahdis Mousavi on Unsplash] Here’s how to think about the bigger picture: So, you get someone onto the task of giving you a list of wine bloggers. The time is taken to build the list. Someone in your company writes glorious stories about how fabulous you are. It gets formatted into an email […]

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You have chosen to do what you do. I hope it is not just for free product.

I think by this point you know it’s not for free products, but you still may not know WHY.

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Dear Wine Brands and Importers, Let Me Give You a Piece of Solid PR 101 Advice

Dear Wine Brands and Importers, We need to get something into balance, here… This is a bit redundant, but I’m going to repeat it again, anyway, because it’s an issue that’s not going away. Regardless of how much I (and others) write about it. Still, this is a fresh take on an old issue. First […]

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I would NEVER query for a product first and then ask, “How important are you, anyway?”

And, I’m thinking, “You just emailed me. Don’t you know what it’s for, and you told me why it’s being sent out?

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Promoting Wines I’ve Never Tasted ~ Yeah, Right

This is a Public Service Announcement: I just got another one of those E-Mails. Dear Friends, It would be greatly appreciated if you could help us spread the word about our new Pinot Noir Rosés. It’s our third Pinot Noir release, but it’s the first time we’ve made it as a Rosé, and we’re pretty […]

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You want my help, but your $20 bottle of wine isn’t available as a sample?

No wine for you! Hi, PR Pro, My desk is now uncluttered. If you’d like to send information and a sample to me, I’m now open to it. Thanks for your patience. Hi Jo, I’m so sorry, but unfortunately we don’t have samples to send at the moment, which I understand makes it tricky for […]

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PR 101 – The Art and Costs of Being on “The List”

Who’s on “The List” at any wine event? First, it’s the primary influencers. They’re invited and the hosts are happy to have them. They’ll attend, and today’s social media responses don’t even have to wait for a paper to be printed (dinosaur), or a blog story to be written (so yesterday). Today, it’s Instagram and […]

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Sage Advice on Writing From an Unlikely Source ~ PR 101

The sage advice is the very last “Dear Jo:” at the end of this blog post. If you follow from the top, you’ll see how I make decisions on what I have time for, when it comes to helping people with their brands on this blog. It’s not so much the brands I enjoy, it’s […]

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Thinking About the Mountaintop ~ Justin Style ~ While My Guitar Gently Weeps

Good, better, best: never let it rest, until the good is better and the better is best…

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What I Would Love to Tell Clients ~ But, they’d think I was just making excuses

Purchased image copyright: kasto / 123RF Stock Photo   This morning, Cathy Huyghe – a brilliant journalist for Forbes (Harvard grad, et al) and an independent wine writer for “Hungy for wine” was at the Mobile X Festival 2016. While attending, she wrote on Facebook and then quoted the following: PR people’s greatest challenge, in […]