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	<title>Wine Blog &#187; Marketing</title>
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	<description>Juicy Tales by Jo Diaz</description>
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		<title>2010 Petite Sirah Symposium is a Continuing Success</title>
		<link>http://www.wine-blog.org/index.php/2010/07/28/petite-sirah-symposium-is-a-continuing-success/</link>
		<comments>http://www.wine-blog.org/index.php/2010/07/28/petite-sirah-symposium-is-a-continuing-success/#comments</comments>
		<pubDate>Wed, 28 Jul 2010 13:30:34 +0000</pubDate>
		<dc:creator>Jo Diaz</dc:creator>
				<category><![CDATA[Event]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[PS I Love You]]></category>
		<category><![CDATA[Petite Sirah]]></category>
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		<category><![CDATA[Vineyards]]></category>
		<category><![CDATA[Viticulture]]></category>
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		<guid isPermaLink="false">http://www.wine-blog.org/?p=10998</guid>
		<description><![CDATA[The Petite Sirah Symposium began in 2002, and was sponsored by Foppiano Vineyards. Louis Foppiano had had a meeting of Petite Sirah growers and producers prior to 2002, and he asked me to create a current PS Symposium. It proved to be very successful, and those annual meetings continued at Foppiano until 2007. At that [...]]]></description>
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		<title>Suisun Valley&#8217;s Climate is Revealed Through a Study of Terra Spase</title>
		<link>http://www.wine-blog.org/index.php/2010/07/27/suisun-valleys-climate-is-revealed-through-a-study-of-terra-spase/</link>
		<comments>http://www.wine-blog.org/index.php/2010/07/27/suisun-valleys-climate-is-revealed-through-a-study-of-terra-spase/#comments</comments>
		<pubDate>Tue, 27 Jul 2010 13:30:53 +0000</pubDate>
		<dc:creator>Jo Diaz</dc:creator>
				<category><![CDATA[AVA]]></category>
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		<category><![CDATA[Cabernet Sauvignon]]></category>
		<category><![CDATA[Diaz Communications]]></category>
		<category><![CDATA[Juicy Tales by Jo Diaz]]></category>
		<category><![CDATA[Napa Valley]]></category>
		<category><![CDATA[North Coast AVA]]></category>
		<category><![CDATA[Oregon State University]]></category>
		<category><![CDATA[San Francisco Bay]]></category>
		<category><![CDATA[Suisun Valley AVA]]></category>
		<category><![CDATA[Suisun Valley Vintners Grapegrowers Association]]></category>
		<category><![CDATA[SVVGA]]></category>

		<guid isPermaLink="false">http://www.wine-blog.org/?p=10884</guid>
		<description><![CDATA[As I read writers stating that the climate of Suisun Valley is warmer than Napa&#8217;s, I&#8217;m reminded of the many hours I sat in on a study being conducted by Dr. Paul Skinner of Terra Spase and Vineyard Investigations, of Napa Valley. I was also there to read the final report, interpret it, write a [...]]]></description>
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		<title>Wine, Women, and Shoes ~ What a trip!</title>
		<link>http://www.wine-blog.org/index.php/2010/07/16/wine-women-and-shoes-what-a-trip/</link>
		<comments>http://www.wine-blog.org/index.php/2010/07/16/wine-women-and-shoes-what-a-trip/#comments</comments>
		<pubDate>Fri, 16 Jul 2010 13:30:38 +0000</pubDate>
		<dc:creator>Jo Diaz</dc:creator>
				<category><![CDATA[Art in Wine]]></category>
		<category><![CDATA[Event]]></category>
		<category><![CDATA[Food & Wine]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Napa]]></category>
		<category><![CDATA[Philanthropy Thru Wine]]></category>
		<category><![CDATA[Wine]]></category>
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		<category><![CDATA[Wine tasting]]></category>
		<category><![CDATA[California]]></category>
		<category><![CDATA[Counties]]></category>
		<category><![CDATA[Diaz Communications]]></category>
		<category><![CDATA[Juicy Tales by Jo Diaz]]></category>
		<category><![CDATA[Napa Valley]]></category>
		<category><![CDATA[Napa Valley AVA]]></category>
		<category><![CDATA[Shopping]]></category>
		<category><![CDATA[United States]]></category>
		<category><![CDATA[women & Shoes]]></category>

		<guid isPermaLink="false">http://www.wine-blog.org/?p=10267</guid>
		<description><![CDATA[First of all, I learned something very important at this event&#8230; But, let me digress for a minute. A while ago, I wanted to protect my camera from my husband. He&#8217;s lovely&#8230; no problem there, he&#8217;s  just been known to drop a few things, so I bought him his own camera. Now that he has [...]]]></description>
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		<slash:comments>6</slash:comments>
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		<title>What&#8217;s the Difference between Marketing and PR?</title>
		<link>http://www.wine-blog.org/index.php/2010/07/12/whats-the-difference-between-marketing-and-pr/</link>
		<comments>http://www.wine-blog.org/index.php/2010/07/12/whats-the-difference-between-marketing-and-pr/#comments</comments>
		<pubDate>Mon, 12 Jul 2010 14:00:12 +0000</pubDate>
		<dc:creator>Jo Diaz</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[PR Advice]]></category>
		<category><![CDATA[Wine]]></category>
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		<category><![CDATA[Juicy Tales by Jo Diaz]]></category>
		<category><![CDATA[Point of Sale]]></category>
		<category><![CDATA[Public relations]]></category>
		<category><![CDATA[Sales]]></category>
		<category><![CDATA[Santa Rosa Junior College]]></category>

		<guid isPermaLink="false">http://www.wine-blog.org/?p=9984</guid>
		<description><![CDATA[Years ago, I used to wonder a lot about the difference between PR and marketing. This area of expertise wasn&#8217;t part of my first post-secondary learnings, so I was pretty perplexed. Sales, marketing, and PR all seemed to be the same thing, because they all fell (and still do) under the same umbrella in the [...]]]></description>
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		<title>Calling all you graphic art students, who might love creating a wine label</title>
		<link>http://www.wine-blog.org/index.php/2010/06/29/calling-all-you-graphic-artists-who-love-creating-wine-labels/</link>
		<comments>http://www.wine-blog.org/index.php/2010/06/29/calling-all-you-graphic-artists-who-love-creating-wine-labels/#comments</comments>
		<pubDate>Tue, 29 Jun 2010 14:00:57 +0000</pubDate>
		<dc:creator>Jo Diaz</dc:creator>
				<category><![CDATA[Art in Wine]]></category>
		<category><![CDATA[Contest]]></category>
		<category><![CDATA[Culture]]></category>
		<category><![CDATA[Flavors from the World of Wine]]></category>
		<category><![CDATA[Marketing]]></category>
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		<category><![CDATA[Wine]]></category>
		<category><![CDATA[Wine Business]]></category>
		<category><![CDATA[Cabernet Sauvignon]]></category>
		<category><![CDATA[Diaz Communications]]></category>
		<category><![CDATA[Drink]]></category>
		<category><![CDATA[Folio Wine Estates]]></category>
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		<category><![CDATA[Hyatt]]></category>
		<category><![CDATA[Juicy Tales by Jo Diaz]]></category>
		<category><![CDATA[Oak Knoll Winery]]></category>
		<category><![CDATA[Portland Rose Festival]]></category>
		<category><![CDATA[Recreation]]></category>
		<category><![CDATA[United States]]></category>

		<guid isPermaLink="false">http://www.wine-blog.org/?p=9522</guid>
		<description><![CDATA[There&#8217;s a great new contest that just launched called &#8220;The Canvas Artist Series Contest.&#8221; It&#8217;s sponsored by Hyatt Hotels &#38; Resorts and Folio Fine Wine Partners (Michael Mondavi&#8217;s wine company). According to Michael Mondavi: “It’s an honor to develop a special blend for a hotel company of Hyatt’s caliber. Our goal for Canvas was to [...]]]></description>
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