Archive for the ‘Marketing’ Category

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Beaujolais Nouveau Day is Here!

Tweet Beaujolais Nouveau Day is here once again, and I was fortunate enough to enjoy an early bottle, so I could blog aobut it on this very day. This year the 2014 Georges Duboeuf Beaujolais Nouveau is très fabuleux, once again. It has delicious aromas of bright red fruit, like raspberries and strawberries.  When I […]

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Tell me why I should be a member of your group

Tweet If I hear “Tell me why I should be a member” one more time…  Well, I still don’t know what I’ll say; but, I know what I’d like to say. It would go something like this: If I have to tell you why you should be a member of any organization, I’d just be […]

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Trending PR, is this the way of the future or just a guise?

Tweet I got to thinking about an Email exchange that I had last week, and couldn’t help but ask myself if this was trending PR or not. I’m going to just share the exchange and you be the judge. INCOMING EMAIL: Editor Deadline: Need Holiday Recipes Hi Jo, My name is Bob and I’m with […]

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Mission not-so-impossible: Know your audience and then pitch it

Tweet Want to know how to get my attention? With an email that has a personal message in it, directed at me. If you send a press release to me, odds are I’m going to delete it before I even think about considering it. Why? My blog is not a journalistic news outlet resource. My […]

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Tres Sabores Winery offers a great marketing concept

Tweet Leave it to Julie Johnson of Tres Sabores Winery to come up with one of the best marketing concepts for turning people onto her wines. Remember drive-in movies, anyone? Yeah, it’s like that. OUTDOOR FAMILY MOVIE NIGHT at Tres Sabores A Night of Animation, Napa Valley Lore Food & Wine Celebrate the heritage of […]

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Can you send your review to me about my wine, so I can market myself?

Ronn offers a stellar wine program…

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Petite Sirah + Syrah = Correct Spellings

Tweet PUBLIC SERVICE ANNOUNCEMENT: Petite Sirah can only be spelled with an “i,” for those who are beginning to produce a Petite Sirah. I can’t believe it… There are those who still insist on spelling Petite Sirah with a “y.” And, they hold a certain pride in their hearts in the process. pride [prahyd] Show […]

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So you’re from the media, why should I care?

Tweet [This image is of Michael-David Winery’s tasting room. It exemplifies what I’ve been saying since the beginning of my wine career… A tasting room is a farm store. If we think of wineries as an agriculture stop along the way, we have a deeper understanding of the entire wine process. Since I’m mentioning Michael-David […]

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The difference between marketing and PR

Sales, marketing, and PR all seemed to be the same thing, because they all fell (and still do) under the same umbrella in the wine business

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How do you consider the three-tier system in the wine world of the US to be functioning?

Through NAWR Associate Membership, individuals and businesses that may not be retailers, may be just starting out as wine retailers or may merely support the principles that guide NAWR can join with liked mined concerns in supporting NAWR goals.