Paul Skinner is brilliant man. Many are happy to attest to that. I only write this about him, because I recently found myself defending his brilliance to someone who just didn’t want to believe what I had come to know… about the AVA’s climate, and who Paul Skinner is in this business.
Do you wineries who are selling directly to consumers want to take the slow boat to China with your wine sales, or would you like to fast forward your bottom line?
Sorry, Peter, that I’ve called you “wacky.” I mean it the best possible way. When I’m dead and gone, I hope people refer to me as having been “wacky.”
A report by industry trade journal Wine Industry Insight reports that the Board of Directors of the Boston Wine Expo—the largest consumer wine invent in the U.S.—has banned participation by any company or group that advocates or supports direct to consumer wine shipping.
Most of us just go about our day-to-day lives, while the E.J. Gallo Winery Sales wine school is headed toward cornering the wine market. Some would say, “Fine, I don’t have time for that.” Others – like me – will say, “What?”
Tweet Thanks, Wine Enthusiast Magazine for making shipping wine in the US no longer a nightmare for understanding. This info graphic changes that constant and complicated moving target, with the easiest way to figure this out EVER. Jose and I have helped so many clients as Diaz Communications, when they make those Direct-to-Consumer decisions. I’ve learned […]
Tweet The Wine Market Council Announces its 2014 Consumer Research Conferences. This is something that I am going to attend. It’s time to check in and get informed. How about you? This year’s event is critical for us all to attend. As I continue to work with wine producers, and help them with their marketing […]
Tweet When asked about what makes for a great brand’s name, this story immediately comes to comes to mind, filed in the most creative department… A vineyard is a Hard Row To Hoe, and no one knows that better than Don and Judy Phelps of Manson, Washington. So much so, in fact that that’s what […]
Tweet Wine and my getting just desserts ~ baked and gluten free… Oh yeah and oh yummy! Wine is gluten free, in almost every instance… It’s listed as 20 parts per million. There are a few exceptions to this rule. On About.com, regarding Celiac Disease & Gluten Sensitivity In some cases, the culprit will be […]
Tweet Creating your perfect wine blog title is an art… and a science. Jose recently turned me onto my SEO functions, and I began to use them. I stopped using things that I though were ‘sexy” titles. Part of me was feeling, “Whatever, if search engines pick up my stories, then I’ve done my job.” […]