Archive for the ‘Marketing’ Category


Variety versus Varietal

I’ve said it before, and I’ll say it again: Variety versus varietal University of California at Davis, if you care about precious credential: Variety is a noun. Varietal is an adjective. Example, I love the varietal characteristic of this variety. It’s that simple.  


The Bubbles of Summer all year long

Randy Arnold of Barefoot Cellars… He’s one of those people who you work with for a few months, and then he impacts your life forever. [This image of Randy Arnold is borrowed from the Website of Barefoot Wines.] Randy Celebrating 25 Years With Barefoot Cellars With Barefoot, Randy Arnold’s been there since the beginning. In […]


Social media marketing requests are stepping up their game

I’ve been big on posting the latest pitches from those wanting to get inside wine bloggers’ sites with their own plants. Let this one go down historically as the “best yet” for a social media marketing requests… Perhaps “the best ever,” even. They are noticeably evolving in a more sophisticated pitch. Am I tempted? No… […]


Boutique ~ Who’s with me on this one

Every time I hear the word “boutique, you might as well be dragging your fingers down a blackboard in my world. When I entered my freshman English class in high school, Miss Samways immediately said to us, “Don’t ever use the word ‘nice’ in anything you write in this class. I have one idiosyncrasy, and […]


Back Label Girl is available to spin your story

Wine labels, including the back label, are portals to a winery. In the the late 60s, my friend Leon Pinkham said to me, “Album covers have the greatest art on them.” I hadn’t thought much about it before he said that to me. I had just taken it all for granted, but once Leon pointed […]


Decopas ~ A wine for the (Millennial) ages

Decopas is a wine dedicated to the Millennial audience, and I believe that this wine is perfectly suited to that age group; however, I love it, too. Their label tells the story perfectly, doesn’t it? (See below) The label doesn’t tell the story of the winemaker, we don’t know about the Estate Vineyards, we don’t […]


1000 corks – two things about that

1000 Corks Does anyone need or want 1,000 corks? I’ve just emptied a wine barrel with over 3,000 corks and don’t want to just throw them away. If you pay for shipping for 1,000 of them, I’ll send them to you. 1,000 corks, the Website   1000 Corks, the offer Please email me: 1000 […]


Weight of Wine Bottles and Being Unduly Impressed in a Time of Sustainability

How do you feel about the weight of wine bottles these days? I know of one wine writer who, when the bottles began to take on the “Big Boy” effect, had serious issues right away. It’s only been within the last 10 years that wine bottles have put on the extra pounds… As part of […]


Beaujolais Nouveau Day is Here!

Beaujolais Nouveau Day is here once again, and I was fortunate enough to enjoy an early bottle, so I could blog about it on this very day. This year the 2014 Georges Duboeuf Beaujolais Nouveau is très fabuleux, once again. It has delicious aromas of bright red fruit, like raspberries and strawberries.  When I sipped […]


Tell me why I should be a member of your group

If I hear “Tell me why I should be a member” one more time…  Well, I still don’t know what I’ll say; but, I know what I’d like to say. It would go something like this: If I have to tell you why you should be a member of any organization, I’d just be wasting […]