Archive for the ‘Marketing’ Category

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An Egregious, Yet Successful, Marketing Plan with Bigly Results

I wrote this one so many months ago on a note pad. I wish I had dated it. It was prior to the elections, I can tell you that much.

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Calling All Marketing Departments, Life Just Got Really Easy

FOREWORD: I was contacted by Visme to share this info graphic. It hadn’t been until I’d written this blog, however, that I fully understood how this company has incredible opportunities for wine companies. You can now personalize amazing presentations, create infographics, and enhance other engaging content for your staff, marketing materials, and for your consumers. […]

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Cathy Huyghe Receives the 2016 Diaz Communications Innovator of the Year Award for Enolytics

Jose Diaz and I are pleased to announce that Cathy Huyghe of Enolytics is the recipient of 2016’s Diaz Communications Innovator of the Year Award. With her expertise in analyzing consumerism and the wine industry’s facts and figures, to better understand today’s wine market, Cathy joins the ranks of those whom we’ve watched develop into […]

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A Boomer Writer Watching Millennial Writers

…as I watch Millennials struggling, because time isn’t moving fast enough for them, I remind myself that life is like an LP. The quicker one gets to the center, the faster the revolutions.

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Wine of the Week ~ 2014 Columbia Crest’s Crowdsourced™ Cabernet Sauvignon

Getting back in touch with a Washington State’s Cabernet Sauvignon was pure Heaven… Horse Heaven Hills, to be exact. This wine was/is a Crowdsourced™ project… Trademarked and saying so right on the label. Columbia Crest Winery, in Paterson, Washington, was founded in 1983. Overlooking the Columbia River, it’s grown from its humble roots to be […]

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Measuring the immeasurable is shocking ~ Enolytics

I just received this Email newsletter from my friend Cathy Huyghe of Enolytics.com. I asked permission to share, and Cathy said, “Yes.” This week I’d like to bring your attention to a surprising pattern. We noticed it as we’ve been working to integrate fresh big data sources about wine consumers in the on-premise and mobile environments. […]

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Q&A ~ Do you wanna come out and play?

Remember those fun days, when you had more friends than you had chores? Hide and go seek, kick the can, dancing in your friend’s living room, and playing a good game of Monopoly were your greatest joys… Then we all grew up. Today’s games surrounding wine have such solitary and serious goals… “Should I go […]

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The Richebourg Affair, by Novelist R.M. Cartmel

A book of “who done it” in France’s Burgundy region of Nuits-Saint-Georges… It is the first in a series of two novels of “Not all is at it seems in the peaceful vineyards of Burgundy…” The Richebourg Affair ~ R.M. Cartmel’s first mystery novel The Charlemagne Connection ~ R.M. Cartmel’s second mystery novel I flip […]

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Variety versus Varietal

I’ve said it before, and I’ll say it again: Variety versus varietal University of California at Davis, if you care about precious credential: Variety is a noun. Varietal is an adjective. Example, I love the varietal characteristic of this variety. It’s that simple.  

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The Bubbles of Summer all year long

Randy Arnold of Barefoot Cellars… He’s one of those people who you work with for a few months, and then he impacts your life forever. [This image of Randy Arnold is borrowed from the Website of Barefoot Wines.] Randy Celebrating 25 Years With Barefoot Cellars With Barefoot, Randy Arnold’s been there since the beginning. In […]