Archive for the ‘Marketing’ Category

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Decopas ~ A wine for the (Millennial) ages

Tweet Decopas is a wine dedicated to the Millennial audience, and I believe that this wine is perfectly suited to that age group; however, I love it, too. Their label tells the story perfectly, doesn’t it? (See below) The label doesn’t tell the story of the winemaker, we don’t know about the Estate Vineyards, we […]

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1000 corks – two things about that

Tweet 1000 Corks Does anyone need or want 1,000 corks? I’ve just emptied a wine barrel with over 3,000 corks and don’t want to just throw them away. If you pay for shipping for 1,000 of them, I’ll send them to you. 1,000 corks, the Website   1000 Corks, the offer Please email me: jo@diaz-communications.com […]

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Weight of Wine Bottles and Being Unduly Impressed in a Time of Sustainability

Tweet How do you feel about the weight of wine bottles these days? I know of one wine writer who, when the bottles began to take on the “Big Boy” effect, had serious issues right away. It’s only been within the last 10 years that wine bottles have put on the extra pounds… As part […]

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Beaujolais Nouveau Day is Here!

Tweet Beaujolais Nouveau Day is here once again, and I was fortunate enough to enjoy an early bottle, so I could blog about it on this very day. This year the 2014 Georges Duboeuf Beaujolais Nouveau is très fabuleux, once again. It has delicious aromas of bright red fruit, like raspberries and strawberries.  When I […]

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Tell me why I should be a member of your group

Tweet If I hear “Tell me why I should be a member” one more time…  Well, I still don’t know what I’ll say; but, I know what I’d like to say. It would go something like this: If I have to tell you why you should be a member of any organization, I’d just be […]

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Trending PR, is this the way of the future or just a guise?

Tweet I got to thinking about an Email exchange that I had last week, and couldn’t help but ask myself if this was trending PR or not. I’m going to just share the exchange and you be the judge. INCOMING EMAIL: Editor Deadline: Need Holiday Recipes Hi Jo, My name is Bob and I’m with […]

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Mission not-so-impossible: Know your audience and then pitch it

Tweet Want to know how to get my attention? With an email that has a personal message in it, directed at me. If you send a press release to me, odds are I’m going to delete it before I even think about considering it. Why? My blog is not a journalistic news outlet resource. My […]

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Tres Sabores Winery offers a great marketing concept

Tweet Leave it to Julie Johnson of Tres Sabores Winery to come up with one of the best marketing concepts for turning people onto her wines. Remember drive-in movies, anyone? Yeah, it’s like that. OUTDOOR FAMILY MOVIE NIGHT at Tres Sabores A Night of Animation, Napa Valley Lore Food & Wine Celebrate the heritage of […]

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Can you send your review to me about my wine, so I can market myself?

Ronn offers a stellar wine program…

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Petite Sirah + Syrah = Correct Spellings

Tweet PUBLIC SERVICE ANNOUNCEMENT: Petite Sirah can only be spelled with an “i,” for those who are beginning to produce a Petite Sirah. I can’t believe it… There are those who still insist on spelling Petite Sirah with a “y.” And, they hold a certain pride in their hearts in the process. pride [prahyd] Show […]