Archive for the ‘Marketing’ Category

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Wine of the Week ~ 2014 Columbia Crest’s Crowdsourced™ Cabernet Sauvignon

Getting back in touch with a Washington State’s Cabernet Sauvignon was pure Heaven… Horse Heaven Hills, to be exact. This wine was/is a Crowdsourced™ project… Trademarked and saying so right on the label. Columbia Crest Winery, in Paterson, Washington, was founded in 1983. Overlooking the Columbia River, it’s grown from its humble roots to be […]

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Measuring the immeasurable is shocking ~ Enolytics

I just received this Email newsletter from my friend Cathy Huyghe of Enolytics.com. I asked permission to share, and Cathy said, “Yes.” This week I’d like to bring your attention to a surprising pattern. We noticed it as we’ve been working to integrate fresh big data sources about wine consumers in the on-premise and mobile environments. […]

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Q&A ~ Do you wanna come out and play?

Remember those fun days, when you had more friends than you had chores? Hide and go seek, kick the can, dancing in your friend’s living room, and playing a good game of Monopoly were your greatest joys… Then we all grew up. Today’s games surrounding wine have such solitary and serious goals… “Should I go […]

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The Richebourg Affair, by Novelist R.M. Cartmel

A book of “who done it” in France’s Burgundy region of Nuits-Saint-Georges… It is the first in a series of two novels of “Not all is at it seems in the peaceful vineyards of Burgundy…” The Richebourg Affair ~ R.M. Cartmel’s first mystery novel The Charlemagne Connection ~ R.M. Cartmel’s second mystery novel I flip […]

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Variety versus Varietal

I’ve said it before, and I’ll say it again: Variety versus varietal University of California at Davis, if you care about precious credential: Variety is a noun. Varietal is an adjective. Example, I love the varietal characteristic of this variety. It’s that simple.  

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The Bubbles of Summer all year long

Randy Arnold of Barefoot Cellars… He’s one of those people who you work with for a few months, and then he impacts your life forever. [This image of Randy Arnold is borrowed from the Website of Barefoot Wines.] Randy Celebrating 25 Years With Barefoot Cellars With Barefoot, Randy Arnold’s been there since the beginning. In […]

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Social media marketing requests are stepping up their game

I’ve been big on posting the latest pitches from those wanting to get inside wine bloggers’ sites with their own plants. Let this one go down historically as the “best yet” for a social media marketing requests… Perhaps “the best ever,” even. They are noticeably evolving in a more sophisticated pitch. Am I tempted? No… […]

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Boutique ~ Who’s with me on this one

Every time I hear the word “boutique, you might as well be dragging your fingers down a blackboard in my world. When I entered my freshman English class in high school, Miss Samways immediately said to us, “Don’t ever use the word ‘nice’ in anything you write in this class. I have one idiosyncrasy, and […]

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Back Label Girl is available to spin your story

Wine labels, including the back label, are portals to a winery. In the the late 60s, my friend Leon Pinkham said to me, “Album covers have the greatest art on them.” I hadn’t thought much about it before he said that to me. I had just taken it all for granted, but once Leon pointed […]

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Decopas ~ A wine for the (Millennial) ages

Decopas is a wine dedicated to the Millennial audience, and I believe that this wine is perfectly suited to that age group; however, I love it, too. Their label tells the story perfectly, doesn’t it? (See below) The label doesn’t tell the story of the winemaker, we don’t know about the Estate Vineyards, we don’t […]