Archive for the ‘Marketing’ Category

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Mission not-so-impossible: Know your audience and then pitch it

Tweet Want to know how to get my attention? With an email that has a personal message in it, directed at me. If you send a press release to me, odds are I’m going to delete it before I even think about considering it. Why? My blog is not a journalistic news outlet resource. My […]

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Tres Sabores Winery offers a great marketing concept

Tweet Leave it to Julie Johnson of Tres Sabores Winery to come up with one of the best marketing concepts for turning people onto her wines. Remember drive-in movies, anyone? Yeah, it’s like that. OUTDOOR FAMILY MOVIE NIGHT at Tres Sabores A Night of Animation, Napa Valley Lore Food & Wine Celebrate the heritage of […]

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Can you send your review to me about my wine, so I can market myself?

Ronn offers a stellar wine program…

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Petite Sirah + Syrah = Correct Spellings

Tweet PUBLIC SERVICE ANNOUNCEMENT: Petite Sirah can only be spelled with an “i,” for those who are beginning to produce a Petite Sirah. I can’t believe it… There are those who still insist on spelling Petite Sirah with a “y.” And, they hold a certain pride in their hearts in the process. pride [prahyd] Show […]

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So you’re from the media, why should I care?

Tweet [This image is of Michael-David Winery's tasting room. It exemplifies what I've been saying since the beginning of my wine career... A tasting room is a farm store. If we think of wineries as an agriculture stop along the way, we have a deeper understanding of the entire wine process. Since I'm mentioning Michael-David […]

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The difference between marketing and PR

Sales, marketing, and PR all seemed to be the same thing, because they all fell (and still do) under the same umbrella in the wine business

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How do you consider the three-tier system in the wine world of the US to be functioning?

Through NAWR Associate Membership, individuals and businesses that may not be retailers, may be just starting out as wine retailers or may merely support the principles that guide NAWR can join with liked mined concerns in supporting NAWR goals.

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Today is “hug your sales person” day

Tweet I’ve performed a good deal of sales in my time… I’m still doing it in a very soft way, because PR is sales… It falls under the category of Sales and Marketing. I’ve done winery sales, too, so I feel like I can address this one pretty well. Proprietors, it’s great that you think […]

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Calling all wine marketing geeks ~ UC Davis Wine Executive Program

This definitely falls into the category of, “We’re so lucky to live out here with these kinds of resources.”

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Defining terroir, it’s a science not a myth

Paul Skinner is brilliant man. Many are happy to attest to that. I only write this about him, because I recently found myself defending his brilliance to someone who just didn’t want to believe what I had come to know… about the AVA’s climate, and who Paul Skinner is in this business.