Archive for the ‘Marketing’ Category

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The difference between marketing and PR

Sales, marketing, and PR all seemed to be the same thing, because they all fell (and still do) under the same umbrella in the wine business

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How do you consider the three-tier system in the wine world of the US to be functioning?

Through NAWR Associate Membership, individuals and businesses that may not be retailers, may be just starting out as wine retailers or may merely support the principles that guide NAWR can join with liked mined concerns in supporting NAWR goals.

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Today is “hug your sales person” day

Tweet I’ve performed a good deal of sales in my time… I’m still doing it in a very soft way, because PR is sales… It falls under the category of Sales and Marketing. I’ve done winery sales, too, so I feel like I can address this one pretty well. Proprietors, it’s great that you think […]

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Calling all wine marketing geeks ~ UC Davis Wine Executive Program

This definitely falls into the category of, “We’re so lucky to live out here with these kinds of resources.”

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Defining terroir, it’s a science not a myth

Paul Skinner is brilliant man. Many are happy to attest to that. I only write this about him, because I recently found myself defending his brilliance to someone who just didn’t want to believe what I had come to know… about the AVA’s climate, and who Paul Skinner is in this business.

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American Wine Consumer Coalition ~ Wineries, are you paying attention?

Do you wineries who are selling directly to consumers want to take the slow boat to China with your wine sales, or would you like to fast forward your bottom line?

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Wacky Peter Nowack, a wine professional with a razor sharp edge

Sorry, Peter, that I’ve called you “wacky.” I mean it the best possible way. When I’m dead and gone, I hope people refer to me as having been “wacky.”

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The Boston Wine Expo’s move against supporters of direct wine shipping is shocking

A report by industry trade journal Wine Industry Insight reports that the Board of Directors of the Boston Wine Expo—the largest consumer wine invent in the U.S.—has banned participation by any company or group that advocates or supports direct to consumer wine shipping.

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How much shelf space is E.J. Gallo controlling?

Most of us just go about our day-to-day lives, while the E.J. Gallo Winery Sales wine school is headed toward cornering the wine market. Some would say, “Fine, I don’t have time for that.” Others – like me – will say, “What?”

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Shipping wine in the US no longer a nightmare for understanding, thanks to Wine Enthusiast

Tweet Thanks, Wine Enthusiast Magazine for making shipping wine in the US no longer a nightmare for understanding. This info graphic changes that constant and complicated moving target, with the easiest way to figure this out EVER. Jose and I have helped so many clients as Diaz Communications, when they make those Direct-to-Consumer decisions. I’ve learned […]