Archive for the ‘JD’ Category

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Winemaker John Kane ~ The Biography

Step 2 in the writing of a winemaker biography After the questions and answers from yesterday’s story, along with all extra research that has been digested, the next three steps of the four-step process begins. Reminder of the four-step process: DONE: Thinking, planning, and researching your subject, in order to begin writing Writing Editing Rewriting […]

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Wine Etiquette ~ The 10 most important things to remember

I once wrote a story called Wine Country Casual, because people are so concerned, wanting to know the best thing to wear. We’re like that as people, aren’t we? It’s also one of my most clicked onto stories. Everyone wants to know what to wear. But, what about behavior? After we dress to fit in, […]

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PR gone awry, horribly so

Those who accepted the trip were told that there was no room reserved for Monday night, so after a long day tasting, they were told to make their our way home.

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Number 1 Rule of a PR Pro is to be a Writer’s Writer

The number 1 rule of a PR pro is to be a writer’s writer… It’s really imperative that you write to inspire, not tire, your audience. PR Pro Joe Gargiulo, of JAG Public Relations, contacted me last week about my story called, “Top 10 Faux Pas of Wine PR People.” He was expecting something entirely different […]

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Top 10 Faux Pas of Wine PR People

Media people get tired of us. While we’re the link to their samples, the less they have to do with us after the samples arrive, the better. From their list of complaints, I’ve compiled the do’s from their don’t, of the top 10 faux pas of wine PR people regarding sending them samples. I fell […]

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Don’t burn bridges ~ PR 101

The Lion and Mouse An Aesop’s Fable Once when a Lion was asleep a little Mouse began running up and down upon him; this soon wakened the Lion, who placed his huge paw upon him, and opened his big jaws to swallow him. “Pardon, O King,” cried the little Mouse: “forgive me this time, I […]

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PR 101 ~ The Art of Diplomacy

I’m a Sagittarian; and in astrology, we’re known to be pretty blunt. This isn’t a cop out for my being blunt, nor does it say that astrology is the be all to end all for supposed traits within that world… It’s just my life’s observations about myself, and the realizations that my bluntness has sometimes […]

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PR 101 ~ Personal emails are a true path

PR 101 I don’t get as many comments on my wine blog as I do private Emails… Why I don’t get as many comments on my wine blog as I do private Emails… I don’t write a blog to elicit extensive comments on what I’ve put out there. Controversial stories always elicits emotions and that’s […]

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Reputation Management – PR 101

If someone has just had a very bad experience at – say – your hotel, how would you handle it? Try your utmost to make that person happy? Tell that person to “go find another hotel”? This just happened to my family members. And when I tried to call the hotel to get to the […]

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PR 101 ~ Did you say thank you today?

PR 101, let’s talk the basics… This blog has me jumping though some interesting hoops. I get asked all kinds of questions, and I do my best to answer them, because I also learn something in the process, too. Hi Jo, my boyfriend is a  wine lover and blogger and has mentioned to me on […]