Archive for the ‘Dear Jo’ Category

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PR 101 ~ Did you say thank you today?

Tweet PR 101, let’s talk the basics… This blog has me jumping though some interesting hoops. I get asked all kinds of questions, and I do my best to answer them, because I also learn something in the process, too. Hi Jo, my boyfriend is a  wine lover and blogger and has mentioned to me […]

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Content Marketing for wine blogs just upped the ante

Tweet I’ve specifically written a blog post called, “Content Marketers: If you’ve *really* been reading my blog, then you know it’s my personal wine journal.” [Definition of content marketing: Wiki ~ "Content marketing is any marketing format that involves the creation and sharing of media and publishing content in order to acquire customers."] Now, when […]

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Content Marketers: If you’ve *really* been reading my blog …

Tweet Content Marketers: If you’ve *really* been reading my blog, then you know it’s my personal wine journal [Definition of content marketing: Wiki ~ "Content marketing is any marketing format that involves the creation and sharing of media and publishing content in order to acquire customers."] I have to go on record with this one. […]

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An Interview with Zemanta, a resource my blog can’t live without…

Tweet I recently received the following Email. Dear Jo, On Z-Blog we regularly feature Zemanta power users. Hence, I’d like to ask you whether I can send you a few interview questions to introduce you on our Z-BLOG? Let me know. Thank you and have a nice week, Nenad I thought, sure, why not… let’s […]

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Dear Jo ~ In Search of White Chianti & Books on Starting a Winery ~ Both Are Good Questions

Tweet [Today is the second of five days to register for holiday gifts from Wine-blog. Simply leave your name in the comments for a chance to win. Rules.] QUESTION from Lauren: Hi Jo, my boyfriend is a  wine lover and blogger and has mentioned to me on a few occasions about a white Chianti. Chianti […]

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You’ve Got a Bottle of Great Wine & Want to Sell It… Now What?

Tweet In the past month, I’ve received two almost identical questions. (I’ve got my own Dear Abby quietly going behind the scenes called, “Dear Jo.”) Here’s one example for Dear Jo. The other was very similar: I began following your blog recently. Kudos!…I am enjoying it. Admittedly, I am no wine expert, and have just […]

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Thought for the day: Finding A Heart Will Lead Me To Revealing A Soul, If I Write About Someone

Tweet Welcome to a day in the life of my wine publicist’s journal… ====================== So… My friend Honey Airborne (as in the 82nd Airborne Division) told me that Mr. Opportunity would be knocking again soon, when I wrote my blog story Mr. Opportunity. I wondered about it, and got on with my life… Too busy […]

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Wine Blogging As a Professional Will Turn One Into a Wine Career Counselor

Tweet I was just asked, “I want to become a wine professional, where do I begin?” I could only respond, “Where do I begin the answer?” It came as I was finalizing all details for the Ninth Annual Petite Sirah Symposium  (Concannon Vineyard), still wrapping up the Oregon Pinot Gris Symposium (Oak Knoll Winery), helping […]

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Everything on the Internet is Free, Including Customer Service

Tweet Everything on the Internet is free, including customer service for something you haven’t paid for… It’s become a funny world. I enjoy sharing the requests I get, because they always hit me with a “What?” moment, and getting them out of me is great stress release. This is a new one… Dear Jo: Hello, […]

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Dear Jo, May I write for you? Ah… T.B.N.T.

Tweet T.B.N.T. (Thanks, but no thanks) This is something I find myself writing over and over again to people these days… A day in the life of five year old blog (journal)… I have to say, “No thank you” to everyone, because first of all, this is my wine journal. Secondly, while it would seem […]