Archive for the ‘Charity’ Category


Tres Sabores Winery offers a great marketing concept

Leave it to Julie Johnson of Tres Sabores Winery to come up with one of the best marketing concepts for turning people onto her wines. Remember drive-in movies, anyone? Yeah, it’s like that. OUTDOOR FAMILY MOVIE NIGHT at Tres Sabores A Night of Animation, Napa Valley Lore Food & Wine Celebrate the heritage of Napa […]


Pet Has a Pet Project Through Cause Marketing ~ The East Bay SPCA

Being the founding executive director of PS I Love You, the wine grape advocacy group for Petite Sirah (aka Pet), has taught me a lot. Some notables: I’ve helped to incorporate the group. Gone through the rigors of having it become a 501-c6 non-profit. Trademarked Dark and Delicious PETITE SIRAH™. Understand that if we don’t […]


One Hope Wines + Lots of visual statistics

The graphic designer of this image below came to me and shared his work. When I looked at it, all I could think was, “Wow”… There’s tons of information here, and this picture is worth a lot more than “a thousand words.” This work was created for, where they donate 50 percent of their […]