Archive for the ‘Charity’ Category

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Tres Sabores Winery offers a great marketing concept

Tweet Leave it to Julie Johnson of Tres Sabores Winery to come up with one of the best marketing concepts for turning people onto her wines. Remember drive-in movies, anyone? Yeah, it’s like that. OUTDOOR FAMILY MOVIE NIGHT at Tres Sabores A Night of Animation, Napa Valley Lore Food & Wine Celebrate the heritage of […]

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Pet Has a Pet Project Through Cause Marketing ~ The East Bay SPCA

Tweet Being the founding executive director of PS I Love You, the wine grape advocacy group for Petite Sirah (aka Pet), has taught me a lot. Some notables: I’ve helped to incorporate the group. Gone through the rigors of having it become a 501-c6 non-profit. Trademarked Dark and Delicious PETITE SIRAH™. Understand that if we […]

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One Hope Wines + Lots of visual statistics

Tweet The graphic designer of this image below came to me and shared his work. When I looked at it, all I could think was, “Wow”… There’s tons of information here, and this picture is worth a lot more than “a thousand words.” This work was created for OneHopeWine.com, where they donate 50 percent of […]