Best Use of A Medal, Ever
Yesterday’s blog was called: Marketing 101 ~ When You Get a Gold Medal, What to Do With It. In my comments, Old John wrote: We give the medals to the growers who supply us with the grapes. This way they get to share in the win. I wrote back to him: Old John, That’s the [...]
A Dijon Business School Class Is Creating A Wine Blog Award As a Class Project
How interesting is that going to be for the students! On my end, just being considered for an award is always an honor. This week I was asked to participate in an evaluation process that is going to be very thorough. Once the announcement is made, I’ll support it with a story; for now, I’m [...]
2011 Diaz Communications Pioneering Innovator and Digital Think Leader of the Year Award goes to Rick Bakas
It’s 2011, and time to announce the 2011 Diaz Communications Pioneering Innovator and Digital Think Leader of the Year Award… Jose and I, as partners of Diaz Communications, are pleased to announce that the award this year goes to Rick Bakas of Back to Bakas. This award is being given to Rick for his tremendous [...]
So, Now I’m Into Politics ~ Wine Blogger Awards ~ Vote For Juicy Tales by Jo Diaz (Please)
Too funny. I never thought I’d find myself in this position. And, I’m darned glad that it’s not really political, because the years of me being a hitchhiker would uncover more than a modicum of dirt. (Quietly laughing to myself.) The Wine Blogger Award voting is off and running. Last year, I watched as everyone [...]
Wine Blog Awards ~ The Voting Has Begun
For the last five years, I’ve been writing my brains out in my wine journal (this blog). What I’ve learned about wine blogging, and what I’ve learned about the Wine Blog Awards: About wine blogging: It’s good to have an editor… and I do pay someone to help me with my wine blog… but sometimes [...]
Jim Concannon Receives Man of the Year Award
When I was hired to be the publicist for Concannon Vineyard in 2003, I came to realize that I had been given a true gem, within the wine business. At the time, Lynn Kirimli, the marketing director, and I knew the challenges. Later, when Laurie Jones replaced Lynn, the challenges were still the same, and [...]
Cruvee’s done it again, and wins the 2010 Diaz Communications Innovator of the Year Award
The 2009 Diaz Communications Innovator of the Year Award went to Paul Mabray of VinTank, for revolutionizing the way wine purchases can be made; i.e., over the Internet. Remember the days of faxing in orders? Now, Cruvee has just upped the ante with its Application for sales within the realm of social media, by launching [...]
Hey, I’m not God… And neither is anyone else…
There are two issues within this blog posting: Marketing rule 101, know your audience Writing rule 101, know how to write your message Marketing rule 101: know your audience for your awards People who sell your wine should love to hear about your gold medals. Once awarded, sales support happens with a shelf talker. Great [...]
