Jo Diaz

Jo Diaz

After an 11 years in broadcasting, involving PR, producing, and photography, Jo Diaz moved to California, in 1992. Segued into the wine industry, she’s been employed by Hambrecht Wine Group (Belvedere and Grove Street wineries), Robert Mondavi, Barefoot Cellars, Ironstone Vineyards, and Kendall-Jackson, while simultaneously working on a wine sales and marketing degree. In 2001, Diaz launched Diaz Communications, founding PS I Love You (Petite Sirah advocacy group), continuing to be PSILY’s executive director. In 2011, she also founded the Oregon Pinot Gris marketing group. Diaz produces annual events: Oregon Pinot Gris and Petite Sirah symposiums, as well as Petite Sirah’s Dark & Delicious wine and food event.

Jo Diaz PUBLISHED:

PUBLISHED on-line with wine business publications:

PUBLISHED in radio publications with images and bylines:

Interview with Zemanta

Curriculum Vitae ~ Jo Diaz

Wine Educator, Wine Writer, Photographer, Wine Blogger, Public Relations Specialist, Marketer, Copy Writer, Executive Director of Wine Variety Group

Biggest Strengths:

Getting to the heart of a subject and telling the story; creating unique perspectives, writing persuasively, two decades of successfully working in the wine business, accomplishing market campaigns, understanding public relations and marketing, being published as writer and photographer, organizing events

Benefits Offered

  • Veteran wine writer: approved for publishing story written about potential Chilean story to include photography
  • Published Photographer
  • Interview skills (11 year career in radio broadcasting, producing a community issues talk program, interviewing many people, from five star general, to dairy farmer, to university program director, with everyone in between.)
  • Aggregated by wine trade journals and many other Websites as a veteran writer

Educational and Academic Background

  • Originally studied education: by 23 years old, was director of Cosmetology school in Maine.
  • While a district sales manager and communications coordinator of Hambrecht Wine Group, completed the Associates Degree Program of wine sales and marketing at Santa Rosa Junior College, in Sonoma County.

Teaching and Research Experience

  • Maine
    • Cosmetology Education for five years
    • Director of a Girl Scout Day Camp for three years
    • Substitute teacher for S.A.D. 52, Maine for five years
    • FM Radio for 11 years
      • Producer of community issues talk program
      • Producer of health segments
      • California
        • Wine Educator at Robert Mondavi Winery.
        •  As publicist, have researched and written many presentations for winery owners.
        • Organize consumer events
          • Dark & Delicious with over 60 wine companies and over 30 foodies (restaurants and caterers) ~ 7th Annual, Feb. 22, 2013
          • Masters of Petite Sirah at Markham Vineyards
  • Organize trade events with members of PS I Love You, Inc.
    • Blue Tooth Tour, promoting Petite Sirah to trade
      • Year one:
        • Leg one: San Francisco, Los Angeles, Phoenix, Santa Fe, Dallas, Houston
        • Leg two: Boston, New York, Baltimore, Atlanta, Charlotte, Orlando, Miami
        • Year two:
          • Seattle, Portland, San Francisco, Los Angeles
          • Fort Worth, St. Louis, Chicago
    • Produce two annual wine Symposiums ~ responsible for all aspects, from conception, to program and speakers, to marketing and PR
      • 11th Annual Petite Sirah Symposium; July, Livermore, California
      • 3rd Annual Pinot Gris Symposium; June, Willamette Valley, Oregon

Published

Presentations

  • Scheduled and participated in wine festival tasting panels about Petite Sirah with the following:
    • Society of Wine Educators
    • Santa Fe Chile Fiesta
    • Florida Wine Fest
    • American Wine Society
    • Lectured with the Department of Commerce,
      • Under the SABIT (Special American Business Internship Training) Program’s Wine Marketing and Promotion
    • Midwest Wine Grape Symposium ~ How to Start A Single Wine Grape Variety Advocacy Group
    • American Wine Society ~ Cabernet Franc As A Noble Variety
    • UC Davis Extension Program ~ PR and Social Media for Small Wineries (since 2009)

 


5 Responses to “Jo Diaz”

  1. mikki says:

    i do wine bottle art for festivals and have many examples in galleries in the midwest and out west…if you wish to see some samples i can e-mail you some of my work….m dillon,m.d.

  2. Roger says:

    Jo, you have some great photos. I especially like the Doorway Vineyard. Which vineyard is that?

    I’m trying to get others in my circle to read your blog (you probably need no help), I just had to put your site RSS feed on my sidebar.

    Happy tastings!

  3. Jo says:

    Roger,

    Can you tell me which blog story has the Doorway Vineyard shot. I take so many picture, I can’t keep track.

    I’ve also just had my husband put a “can’t right click” on my site, which I should have him take down. I did it because people are taking my images for their sites, with absolutely no credit… And, to make matters worse, they’re taking them from my blog, but still leaving them in my site – using my bandwidth… That sucks bandwidth from my blog, because now I have their websites in my space, too.

    What really put it over the edge is that some guy just took one of my stories, changed the title, and put it on his site as his own.

    So, you could have right clicked, and we”d easily know which image you’re talking about. Meanwhile, I’ll also try to track it down.

  4. Jo says:

    Well…. Did you go to http://www.JosePhotos.com?

    If yes, that’s my husband’s shot. I’m Jo and he’s Jose…

    I’m Jo, he’s Ho… We’ve caused a lot of confusion, until people see us. I tell people, “I’m Jo, he’s Ho.” They don’t ever forget that one.

    He’s right he and thanks you.

    Thanks for being my cheerleader, too. As I noted… my #1 tequila fan!

  5. Samantha says:

    Dear Sir/Madam,

    How are you?
    I would like to contact with you about our 8th Shanghai International Wine & Spirits Exhibition on May 3-5, 2012 at INTEX in Shanghai, China.
    I will appreciate if you can have a consideration of participating in.
    If you have any other questions, please feel free to contact with me. Thank you!

    yours sincerely,
    Samantha

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