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Wine

Wine Cans for Summer ~ Has it ever been more convenient?

Forget the glass bottles and unpack that corkscrew. Award-winning importer Winesellers, Ltd. introduces two varieties of Tìamo organic wines in a can, just in time for the heat of summer. Perfect for picnics, barbecues, camping and more, consumers can sip organic white and rosé wines from the Italian producer, available as individual cans or packs of four.

FROM THEIR SITE: Tiamo is a line of wines, made with organic grapes, that represent top quality wines from the best growers in their respective regions. The Valdobbiadene region is ideally suited for the Prosecco grape, here the particular composition of the hilly soil, the exposition to sun, the frequent rains and the constantly mild temperature between April and October combine to provide the best conditions. Grapes for the Tiamo Prosecco DOC come from certified organic vineyards in and around Valdobbiadene. The average age of the vines is 10 – 25 years, planted in high densities and hand-harvested with low yields.

Really refreshingly delicious, both wines. And, I love it when I’m able to write about a couple of obscure (at least to most of us), unusual varieties. That’s what we have here. Probably the most unique wine you’re tasted recently – unless you’re in the import business.

  1. Tìamo White Wine ~Grillo ~ How’s that for a white variety? It’s not the happy, every day-every way grill out back. (Pronounced GREE-lo) It sounds firm, and it’s refreshingly all that. Riddu and/or Rossese bianco (other names) is a white Italian wine grape variety, which withstands high temperatures.It’s also widely used in Sicilian wines.
  2. Tìamo Rose Wine ~ Montepulciano ~ And, what about this red wine gone rogue? I just love saying it.. Mon-te-pul-ci-AN-o… This is the primary grape in the Denominazione di Origine Controllata e Garantita wine Offida Rosso. It makes a really lovely rosé, whether you’re headed to the beach, around a pool – a lot safer than glass picnic lunches in a quiet meadow.

“Tìamo is an innovative and modern brand produced sustainably from organic grapes, a perfect match for the canned wine format that promotes common sustainable attributes, like lightweight packaging and efficiency in recycling,” explained Todd Nelson, Marketing and Communication Manager for Winesellers.  “Tìamo organic White and Rosé are ideal for this application and entry into the emerging canned wine category.”

The white and rosé varieties featured in the initial can launch are both certified organic from top grape growers in their respective regions. The white wine is produced from organic Sicilian Grillo, with bright crispness and fresh fruit flavors of apricots and peaches.  The rosé is made from organic Montepulciano grown in the Abruzzo region, with a fresh bouquet of wild strawberries and floral accents, and a dry and crisp palate.

Tìamo, a partnership between Winesellers, Ltd. and Master Wines (Melvyn, Janie and Charles Master), is an innovative brand geared towards modern wine consumers and trend-setting retailers and restaurants.  Canned wine isn’t the producer’s first foray into alternative and sustainable formats; Tìamo also produces 20-liter kegs of select varietals for on-premise wine on tap.

Tìamo White and Rosé will be available in 375ml cans in four packs with an SRP of $19.99.  Retailers can also choose to sell individually per can with an SRP of $4.99.

About Tìamo
Tìamo is a line of wines, made with organic grapes that represent top quality wines from the best growers in their respective regions. The selection includes a Prosecco that is sourced from vineyards near the village of Valdobbiadene, a crisp but fruit forward Pinot Grigio that comes from vineyards near Treviso in the Veneto region and beautifully soft Chianti from Montespertoli, which lies in the heart of the Tuscan countryside. Additional wines available also include a Barbera and Grillo.  In summer 2017, Tìamo will launch wine in a can, featuring the Grillo and a rosé from organic Montepulciano grown in the Abruzzo area.  The Grillo, Barbera and Pinot Grigio are also available in 20 Liter recyclable kegs for restaurants offering wine on tap. All of the Tìamo wines are sourced by the owners of Tìamo, Melvyn & Jane Master, their son Charlie Master and the Sager family.

About Winesellers, Ltd.
Founded in 1978 by Yale Sager, Winesellers, Ltd. is a second generation, family-owned and globally recognized importer and marketer of fine wines to the U.S. market. The company’s portfolio represents the finest quality of wines in their respective price category and has widespread distribution in all 50 U.S. states.   The Winesellers, Ltd. portfolio includes producers and brands from Argentina, France, Spain, Portugal, Germany, Italy, New Zealand and other countries worldwide.

3 Responses to “Wine Cans for Summer ~ Has it ever been more convenient?”

  1. Loren W. says:

    How much did Winssellers pay you for your services as a PR flack, I wonder?

  2. Jo Diaz says:

    Well, Good question, Loren. That would be $0.00. My day job is a wine publicist, for the last 25 years. I know enough to write the way I think. If I like it, I know how to promote it. Twenty five years is a long time to be doing the same thing, over and over again. It’s refreshing to taste other people’s wines, too. They excite me.

  3. Jo Diaz says:

    Also, as I think about your question, Loren, which is accusatory, I would like to guide you to “A List of Clients” on the side of my blog. This is where I disclose who I’m working for, so there’s not doubt that when I – as a wine publicist – write about a client, there’s no deception on this blog. Also, when it’s not a client, the same rules for honesty are applied.

    I’ve been writing on my wine blog since 2005. It’s my journal as a wine publicist; so, there will be times when I’m working on something really exceptional (with a client), and I’m able to share, so I do.

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