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Chardonnay,innovation,Wine,Wine Business,Wine Business Innovation

Wine in Cans? Yeah… Git along little dogies, git along

There are issues with wine in cans. I don’t have them, I need to state, because I had to do enough research that I’m sold. Education always wins me over, if the hard facts are there to support a decision being made.

Early adopters are always the first on board, so “hello, millennials.” Data’s there to back this up; Millennials are still young enough to hang off cliffs without worry and the proven records. (No disrespect, Millennials, I was once your age and I know I was hanging off cliffs.) Millennials love innovation and they just “got this one,” right away!

If you need a graph from research, I’m got them. Email me: jo@diaz-communications.com

Hey, we’ve had beer in cans – hello – since 1935. The same concerns were happening then that are happening now. The early adopter (the OMG people) accepted it, while older generations (need everyone else to be doing it people) have questions, concerns, and sometimes they’re done “changing” (the “laggards”).

Imagine the frustration of the intuitive person, who needs the product to be used, to be known, to be seen, to be sold!

Adoption process of a new idea:

 

Here are some Facts

Quality wine cans had to be developed to protect the wine’s quality, guarantee long shelf life, and have an environmental, sustainability factors that meet the highest standards.

Example: quality benefits

  • Wine cans have a special “Protected Quality” internal coating.
  • This insures both integrity of the wine and guarantees a shelf-life of at least twelve months.
  • With quality cans, there’s an increased metal gauge, which gives extra protection to the can’s lining.
  • They’re air-tight, preventing oxidation of any sort.
  • They’re light-proof, also preventing oxidation.
  • Wine cans have the least impact of all wine containers on the environment, as regards recycling and its carbon footprint:
    • Endlessly recyclable with no loss to its quality.
    • Space efficiency.
    • Wine in 175ml cans produces fewer transport related CO2 emissions than other packaging formats, including all larger sized cans.
    • From a study on the impact of small wine cans: Compared to glass bottles, to save one ton of CO2, only 5,330 cases of small wine cans need to be sold… even more is saved with this 175ml can size.

The only missing link now is how much fun can you have with these cans.

Need Inspiration?

Who’s got time or space for glasses and bottles? On-the-go people now have a super alternative. These 187ml cans have a $3.99 suggested retail, and they’re a true winner!

Super premium canned wines are quickly becoming the chic outdoor beverage container of choice, for all summer activities — especially because they’re so easy to recycle.

Picture yourself on a sand beach with your colorful towel… Or in a favorite park, hiking along a winding trail… You want a sip of something special. You crack open your Pam’s Cutie, take a sip, and life is exactly as it should be… Git along little dogies, Git along…

Super Premium wines-in-a-can are now the practical-way-to-go for people-on-the-go, as the perfect alternative to wine-in-the-glass for every summer, fun function.

  • Tail gate parties
  • Sailing the open seas
  • Perfect for Barbecues
  • Hiking along the coastline
  • Fits well into beach coolers
  • Poolside safety and convenience
  • Festivals for carry in and carry out
  • Camping with no muss and no fuss
  • Picnic baskets will never be the same, really

 

Light and refreshing, with a touch of residual sugar to bring out the fruitiness, these wine cans are a perfect complement to summertime fun. People are buying them by the case and gitin’ along…

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