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Petite Sirah,PS I Love You,Wine

PS I Love You Report Card, 14 years later

Reviewing the Mission Statement

“To promote, educate, and legitimize Petite Sirah as a heritage variety, with a special emphasis on its terroir uniqueness.”

Since 98 percent of its terroir being California, we’ve got that covered.

This mission statement was created after the first Petite Sirah Symposium.

Since 2002, when winemakers had stated that publicity had fallen off the charts for Petite Sirah until right now…

  • Legally
    • Petite Sirah and Durif are now synonyms, instead of two separate varieties
    • A petite Petite Sirah Vineyard was created at U.C. Davis. Donations by:
  •  Multimedia
    • There have been at least five different Websites created for Petite Sirah, over time
    • A Facebook account was set up and actively maintained
    • A twitter account has been set up and maintained
  • Nine Symposiums
  • Nine Dark & Delicious events
  • A solid volunteer base has been created of 50 dedicated consumers
    • Five Groupie and volunteer picnics at Lone Oak Vineyard
    • Hosted by Kent Rosenblum and his pizza brick oven and PSILY at Lone Oak Vineyard
  • A Dark & Delicious Petite Sirah wine made for the group, for fund raising purposes
  • At least seven wine consumer tastings and panels around the country, that I can put my memory onto quickly. I know there are more:
  • Blue Tooth Tour Trade Tastings, hosted by Concannon Vineyards
    • West Coast
      • Seattle
      • Portland
      • San Francisco
      • Los Angeles
    • East Coast
      • Boston
      • New York
      • Baltimore
      • Atlanta
      • Charlotte
      • Orlando
      • Miami
    • Southern Run
      • Los Angeles
      • Phoenix
      • Santa Fe
      • Dallas
      • Houston
    • Heartland
      • Fort Worth
      • Dallas
      • Chicago

And publicity?

  • 2002 – nine stories (October through December)
  • 2003 – 20 stories
  • 2004 – 34 stories
  • 2005 – 66 stories
  • 2006 – 45 stories
  • 2007 – 36 stories
  • 2008 – 43 stories
  • 2009 – 41 stories
  • 2010 – 27 stories
  • 2011 – 84 stories
  • 2012 – 61 stories
  • 2013 – 56 stories
  • 2014 – 23 stories
    • We began to slow down our media outreach, as Dark & Delicious became too demanding of our time
    • Evidence of what happens when this function turns a bit non-productive
  • 2015 – 27 stories
    • Same scenario as 2014
    • Media outreach slows, so do the stories
  • 2016 – 21 stories
    • To date

A lot has happened for Petite Sirah, with a small staff and a lot of passion.

What’s next, though? Where do we go from here?

Tomorrow, and tomorrow, and tomorrow…

Copyright for image above: bowie15 / 123RF Stock Photo PURCHASED IMAGE

4 Responses to “PS I Love You Report Card, 14 years later”

  1. Jo Diaz says:

    Thanks, Betsy!

  2. Monique says:

    Petite Sirah is right up there for me!
    I love it and it is a staple in my wine rack … I learned from the best!

  3. Jo Diaz says:

    Thanks, Monique!

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