Ha… Try Robert Biale Vineyards, that’s who; and, deservedly so. Always ahead of the curve for just getting it done, Robert Biale Vineyards realized their passion a long time ago, and hasn’t wavered one bit as winemakers… against all odds.
And for getting the word out educationally, that’s Proprietor Dave Pramuk’s credo. We’ve been working together through PS I Love You, since the beginning. I’ll never forget the day that Robert Biale Vineyards became a stakeholder with PSILY. Jose came running into my office, very excitedly, and announced… “Biale Vineyards just signed up for PS I Love You. They’re so cult!”
I was pretty ignorant at the time, of who – or what – Robert Biale Vineyards was all about. But it didn’t take long. Before I knew it, Dave Pramuk was on our board of directors. He might have missed one meeting, so we made him president for the next year. You know how those appointments go. (I became the sergeant-at-arms for the Lewiston Maine Rotary Club that way, years ago; which is probably why I knew how to work it.) It didn’t take me long to realize that Dave is a brilliant marketer, and immediately became a trusted source for marketing Petite Sirah.
How he gets from here to there?
Well, in conjunction with the annual Napa Auction, he thought, “How can we capitalize on this one, in order to bring attention to Petite Sirah? It would have to be completely unique… an annual Napa Valley Petite Sirah Breakfast?
Hey, nobody would see that one coming. Nobody but Dave, that is.
The Flyer reads:
Good Morning! Welcome to the Fourth Annual Napa Valley Petite Sirah producers breakfast at Robert Biale Vineyards. We are delighted that you have joined us for this sunrise exploration into one of Napa Valley’s great heritage wine varieties!”
Petite Sirah Breakfast Menu:
Mushroom, Leek, Goat Cheese & Spinach Frittata
w/ Biale Ranch Eggs
Tater Tots w/ Sausage Gravy
Buttermilk Biscuits w/ Kerry Gold Irish Butter & Blueberry Jam
Classic American Bacon Tasting
Beuton’s Tennessee Hickory Smoked Bacon
Fatted Calf Napa Valley Lamb Bacon
Nueske’s Wisconsin Wind Cherrywood Smoked Bacon
Broadbent’s Kentucky Smoked Pepper Bacon
The participants, included:
Calder Wine Company
Frog’s Leap Winery
Madrigal Family Winery
Neal Family Vineyards ~ PS I Love You Stakeholder
Robert Biale Vineyards ~ PS I Love You Stakeholder
Robert Biale is a strong leader in promoting Petite Sirah as a heritage variety, because his and partner Bob Biale’s passions are there for this underrated variety, as an important contributor to California’s heritage. It’s easy to sing these praises for a job well done and an investment in Petite’s historical significance. For Robert Biale, Petite Sirah is an endeavor that sincerely shouts, “all hail for the breakfast of champions.”
You’ve gotta love it… And, if you don’t know about their Black Chicken story, you’d better ask, when you get the chance.