PS I Love You‘s mission has always been, since 2002…
To promote, educate, and legitimize Petite Sirah as a heritage variety, with a special emphasis on its terroir uniqueness.
The only change that’s now happening is that we’re taking it away from a food and wine event, and getting it back to the heart of it all… To educate consumers about Petite Sirah as a heritage variety, with a special emphasis on its terroir uniqueness. In this case, six of the producers are from the Paso area. (Sonoma, Napa, Winters, and the Camarillo area represent the other four regions. This will help to further define and differentiate terroir characteristics.)
I’m personally so excited about this change. It’s going to help us get further down the line with wine appreciation. Whenever I’ve taken PS focused tastings on the road, the acceptance has been overwhelming, and helped to build so many fans across America. Now, we’ll be doing this in California’s own backyards.
Our friend Steve Heimoff just wrote on his wine blog:
Old pals Jose and Jo Diaz, who own Diaz Communications in Windsor, have long worked with wineries in the North Coast for their Petite Sirah advocacy efforts, but now they’ve extended their reach into Paso Robles, with the launch of their first-ever Petite Sirah event down in the Central Coast.
Called PS I Love You…in Paso, it’s at Vina Robles on Feb. 6, and will feature ten Petite Sirah producers. Each winemaker will do a feature tasting/presentation of his wines…
Steve has captured the heart and soul of what we’ve been doing, and what we plan to continue to do… Expand everyone’s knowledge about this historic variety, in each of its regional AVAs. Steve continues, as he shares what’s right about Paso Robles, as regards Petite Sirah.
Here’s the skinny on the event:
Date: Saturday February 6, 2016
Time: 5 p.m. to 7:30 p.m.
10 Wineries will take you through their Petite Sirahs.
Only 100 tickets will be sold for this exclusive event.
|Barr Estate Winery||Gustafson Family Vineyards|