Trauma Drama – “PS I Love You has done nothing to educate consumers,” he wrote, when asked to provide content for a Petite Sirah story about to be written. I was aghast.
This is someone who’s closely watched PS I Love You for the last 14 years, and someone who has make some promises, but then has forgotten. His thoughts may go to press, as his perception. My perception is quite different, having actualized and gathered data since 2002.
I respect his right to freedom of speech, and am therefore responding, if it’s going or has already gone to print. Being on record presents the other side of the debate. Facts and figures provide a very clear reality.
Barack Obama – The opportunity to list what’s been accomplished in the last 14 years, is an honor, and we can let history speak the truth. (I feel a bit like President Obama… You read it and think, “What?”)
- In 2002: There were 62 Growers and Producers combined.
- In 2015: There are 1,083 Growers and Producers combined.
- The percent of growth, for wine companies who now dare to make a Petite, is 1,646.77419…%.
Trauma Drama since 2002
- In 2002: At the First Annual Petite Sirah Symposium, the 30 Growers and Producers who gathered stated, “We need publicity for this variety. We haven’t had any in y-e-a-r-s. Petite Sirah has fallen off the charts with wine writers.”
- So, we’ve chronicled all stories on Petite Sirah on the PS I Love You Website.
- 2002 – nine stories are recorded, as soon as we decided to make it happen.
- 2003 – 20 published stories
- 2004 – 34 published stories
- 2005 – 65 published stories
- 2006 – 45 published stories
- 2007 – 36 published stories
- 2008 – 43 published stories
- 2009 – 41 published stories
- 2010 – 27 published stories
- 2011 – 84 published stories
- 2012 – 62 published stories
- 2013 – 56 published stories
- 2014 – 56 published stories
- 2015 – 12 published stories to date
If these stories were about one single Petite Sirah producer, especially if not a member of PSILY, the story was not recorded.
- TOTAL stories, over and beyond “nothing” at the time = 581 to date
- This year has been slight, because the Board of Directors and I stopped querying wine writers.
- You can see what happens when that activity goes away. We should have twice as many stories by now.
- That activity went away, because I always work many more hours than what compensation exists, within the budget.
Here’s Petite Sirah grape acreage over the years… With just a little over 11,000 planted in the world now, and nearly 10,000 of them right here in the US:
- We are the world leader in Petite Sirah.
- Grape vine planting continues a slow and steady climb, as nurseries respond to supply and demand that they see happening, and by reports by agencies who predict what’s popular. I question those agencies’ understanding of what’s really going on. Producers need to push harder, because they love Petite, ask for it, and then turn away when it isn’t in the nurseries.
QUESTIONS TO PONDER:
- There are 87,927 Cabernet acres – in the US… Merlot – 45, 296… Zinfandel – 48,638… Pinot Noir – 41, 431… Syrah – 19,019… PS – 9,974
- Which variety is going to get the most attention and obvious purchases?
- Which ones need no advocacy group, as they’re quite established?
- Zin is a new comer in preference, as compared to Cab, Merlot, and Pinot Noir, so ZAP exists.
- With only 80 members per year, what would happen if every single wine company that has Petite Sirah actually supported the cause?
- From 80 to 1,083… We would soar.
- How do I know this? Because it takes money to make money; i.e., grow everyone’s awareness of Petite with ads and more events. Therefore selling more Petite, as this one critic desperately wants.
- WINE INDUSTRY EDUCATION: The Petite Sirah Symposium was sponsored by not only Foppiano for years, but Concannon picked it up and it cost them $30,000/ year to produce. (Annual budget is $78,000/year, and we just break even.)
- WINE TRADE The Blue Tooth Tour, for two years: Concannon had a budget of $300,000 the first year for PSILY, and $180,000 for the second year.
- CONSUMER EDUCATION: Dark & Delicious now takes awareness to consumers, for the last nine years.
Is the movement growing, based on the facts and figures?
You be the judge.