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PR Advice,Public Relations,Public Service Announcement,Wine

How can I promote a wine I’ve never tasted?

This is a Public Service Announcement:

I just got another one of those E-Mails.

Dear Friends,

It would be greatly appreciated if you could help us spread the word about our new Pinot Noir Rosés. It’s our third Pinot Noir release, but it’s the first time we’ve made it as a Rosé, and we’re pretty excited about it.

I also just read another wine blogger’s entry:

“‘It would be great if you could spread the word to your audience about our wine.’  That I’ve never tasted. No. Just no.”

A wine writer responded: “I had an editor once who asked me, ‘So, when you review a book, do you actually read the whole thing?’ People are amazing, and usually not in the good way.”

Dear winery media people:

If you’re going to ask someone to spread the word, and that person has a reputation to protect, he or she will not recommend your wine if you’ve not sent a sample of it.

Here’s the deal… You don’t even have to send a sample; however, you should suggest that a sample of that wine is available for review. If the writer is interested, she or he will ask for you to send it along.

Again, I ask, “How can I promote a wine I’ve never tasted?”

I’ll now be sharing with with queries, with this message…

In the interest of time, I’m providing this link to you. Being both a wine publicist and a wine blogger has taught me more than ever. This article can also be shared with your clients, so they know what you’re up against.

And, it’s also a convenient place to store the above verbiage, in the interest of time…

2 Responses to “How can I promote a wine I’ve never tasted?”

  1. Pamela says:

    Can I send offenders a link to this article when they ask us to spread the word on their wonderful wine that we’ll never taste? 🙂 Thanks for posting Jo!

  2. Jo Diaz says:

    This is exactly why I wrote it. It will educate wine companies. Go for it, Pamela.

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