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Wine,Wine Blogger,Wine Business

SEO and wine blog pitches – beware

When I get pitched about things that surpass my HyperText Markup Language (HTML) 101 class, I turn to Jose. I know there are a lot of things that take down my blog, because I’ve had so many crashes. The good news for me is my IT person is living with me, and goes into immediate “fix” mode. Not everyone – most people, in fact – are as fortunate as I am.

So, with this latest “pitch” below, and ones like them , the first cautionary note is that this person gave me no company name.

His E-Mail arrived, and for once I saved it for a blog post, instead of my automatic delete. I wanted to know if all of this content is now true and the most current… Not that I need anyone to do any of this for me. Jose handles all of the technicalities on the back end of my blog. But could the following be really true about the evolution of SEO? Check it out, first, then I’ll give you the answers we need to know about your own wine blog SEO decisions:

Hi There,

Greetings for the day!

SEO is dead as we know it. The old math of increased back links and stuffing keywords is now a target for Google to identify your site and bury it in the search results.

SEO is no longer a math problem, it’s a human one. Social indicators are becoming key to Ranking and link algorithms have become ineffective. It’s about time you to see the truth about SEO and adjust accordingly.

We have modified and improvised on more contemporary ways of getting results for our clients and now we provide the following solutions for your websites success in the online market.

  • Social Media Marketing (Facebook,Twitter,Youtube etc.
  • Online Reputation Management
  • Panda & Penguin Updates Recovery
  • Unnatural Links Removal
  • Local Listing Plans
  • Video Marketing plans

As we can see that Google is becoming more personalized day by day, we focus more on getting local results for you. No more traditional activities.

Jose said this second part below is for real

because it’s normal SEO help for anyone needing it

The Email continues:

Following are some of the activities that we focus on, now

  • Local Classified Submissions
  • Unique Articles
  • Creation of Web 2.0 Properties
  • Unique “how to Articles”
  • Creation of Face book Pages
  • Twitter channels
  • YouTube channel creation
  • Google plus profile
  • Focus on likes, shares, tweets, reedits, and +1 in order to get
  • natural back links
  • Anchor text diversity (will not use exact keywords for back links).
  • Blogs for the website
  • Meta tags/Title tag changes
  • Heading tag changes
  • Alt tag  changes
  • Interlinking wherever required.

 

Really? You can do all of that for me? This would mean that I can stop blogging and pay someone else to write my journal, and provide the stories that have accumulated over the last 22 years as my history and content? It’s a miracle!

Continues: Some of these and a few more still remain the same but the importance of most of it has changed with time. We have changed accordingly and can provide you great assistance in your Online Marketing.

Sounds interesting? Feel free to email us or alternatively you can provide me your SKYPE, Phone no so we can discuss with you more.

What Jose had to say about this, fellow bloggers

It’s really all about what you want. There’s a lot of bad stuff out there behind the scenes that can hurt your blog, and it’s trickery.

I’ve had a few comments inserted, where the company listed paid someone to comment – versus something real. Now, the “new person” from another SEO company wants me to delete it. This is so the company that’s hired him/her will help to get a better ranking. They want me to become their SEO clean sweeper, because he can’t get into my back end to clean up what was done before they were hired. Frankly, I didn’t put it there and no one is paying me for any of my blog time, including backtracking from earlier mistakes by other people they’ve hired. It’s a mess… So, if I have time, I might do it. But, the language also has a lot to do with whether or not I’ll help. Threatening me, as some have, puts them into a low priority list.

Jose’s advice: If you need SEO help, look up the company querying you to see if it’s credible, first and foremost. Someone with no company name in the pitch is suspect for the following… This person will be behind the scenes on your blog, and may dump a lot of nefarious stuff into it, unbeknownst to you. Basically taking over your site’s content for marketing and potential sales for another client of theirs, and you wouldn’t even know it.

FORBES ARTICLE: 4 Tips For Hiring The Right SEO Firm

This #3 is exactly what Jose said to me about this topic, and is written by Joshua Steimle for the Forbes like above (in the title).

Get case studies and references. The #1 question you want answered from an SEO firm is “Are you going to help me get my job done?” When you go climbing in the Himalayas you want an experienced Sherpa. Without being able to see the future, the best way an SEO firm can answer this question is to show you that they’ve gotten the job done for other clients just like you. If you run a self storage company, and you talk to an SEO firm that has done work with 10 other self storage companies, and they’ve all had good results, then that’s a reasonably good predictor they’ll be successful working with your company. If your company is unique and you need a generalist SEO firm rather than one that focuses exclusively on your industry, get case studies and references from SEO firms that have at least done work for clients with similar business models and similar “jobs to be done” as yours.

If you’ve got a blog, hiring an SEO company for all of the benefits that will supposedly be provided, might be like hitting a mosquito with a bazooka.

Buyer beware…

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