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11th Annual Petite Sirah Symposium ~ Registration has begun ~ Sponsored by Concannon Vineyard

11th Annual Petite Sirah Symposium ~ Registration has begun ~ Sponsored by Concannon Vineyard

The Link For Registering

The Day’s Agenda

ELEVENTH ANNUAL

Petite Sirah Symposium

SESSIONS, LUNCH & TASTING: Concannon Vineyard

TUESDAY JULY 23, 2013

AGENDA

7:30 – 8:30 a.m. Registration & Continental Breakfast
8:30 – 8:40 a.m. WELCOME ~ John Concannon
8:40 – 8:50 a.m. INDIVIDUAL INTRODUCTIONS
8:50 – 9:15 a.m. KEYNOTE SPEAKER ~ Steve HeimoffAuthor, Wine Critic, steveheimoff.comPetite Sirah R-E-S-P-E-C-T, with a strong dose of marketing
SESSION I9:15 – 9:30 a.m. DEVOTED TO PETITE SIRAH ~ John Concannon, Concannon VineyardCrafting the First Varietally Labeled Petite Sirah in 1964 with a 1961 Vintage
SESSION II9:30 – 10:00 a.m. HERITAGE VINEYARDS ~ Tegan Passalacqua,Turley Wine Cellars129 Years of Growing Petite Sirah in California (1884 to 2013)
BREAK ~ 10:00 – 10:15 a.m.
SESSION III10:15 – 10:45 a.m. ENOLOGY ~ Mike Drash, Aratas WinesGrowing Petite Sirahs in the Historical Sierras and Marketing It to a Modern World
SESSION IV10:45 – 11:15 a.m. ENOLOGY ~ Aaron Jackson, Aaron Jackson Wines.Crafting an intriguing marketing message, as well as great Petite Sirahs
SESSION V11:15 – 12:00 p.m. MARKETING ~ Michael Houlihan and Bonnie HarveyBarefoot Cellars FoundersCreating the message of R-E-S-P-E-C-T
GENERAL Q&A12:00 – 12:30 p.m. WRAP UP QUESTIONSOPEN FLOOR

LUNCHEON w/MEDIA ~ 12:30 ~ 1:30 p.m.

BEST OF THE PETS TASTING ~ 1:30 – 3:30 p.m.

With MEDIA

(Bring your Petite Sirah ~ Three bottles)

ACCOMMODATIONSCOURTYARD BY MARRIOTT – LIVERMOREPhone: 925-243-1000 ~ Ask for PS I Love You Group rate

of $105/night + Tax, including breakfast. Reservations

should be made by July 8, 2013 to qualify for the reduced

rate. LOCATION: 2929 Constitution Dr., Livermore

(15 rooms available at this rate.)

PAYMENT INFORMATION:Includes Sessions, Lunch, and Media TastingPO Box 1505

Windsor, California 95492

Send with this form filled out.

Or register online.

MEMBERS of PS I LOVE YOU ~ FEES

EARLY BIRD SPECIAL: $100 (pre: July 1, 2013)

PS I Love You Member: $125 (July 1 to July 16, 2013)

NON-MEMBERS ~ FEES

EARLY BIRD SPECIAL: $150 (pre: July 1, 2013)

Non-Member: $175 (July 1 to July 16, 2013)

QUESTIONS: Jo Diaz ~ 707.620.0788

jo@diaz-communications.com

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