0

California,Marketing,Wine,Winemaker

Little Black Dress ~ A bouquet that *is* a bouquet

I just opened a bottle of white wine from Little Black Dress ~ A bouquet that *is* a bouquet was the first thing that came to mind as the aromas wafted upwards…

2001 Little Black Dress Divalicious Wine

The blend for this wine is the following… and keep up with me:

  • 64% Pinot Grigio (Gris)
  • 18% Moscato (this begins to explain all of the floral notes)
  • 8% Chardonnay
  • 4% Sauvignon Blanc
  • 6% Other White varieties (I’m really thinking Chenin Blanc, because this one, too, is very floral and fits the flavor and aroma profile.)

The marketing is cutesy and definitely wanting to attract the female persuasion; i.e., “Divalicious.”

  • I’ve seen some people be really offended by the marketing solely toward the women’s movement. (Hey, women have had this movement going on since forever, and we’ve made our advancements as a result.) While I’m not a huge fan of this kind of deliberately singling out women over men, straight over gays, etc., protectionist marketing does have huge benefits toward a focused target. I know that for sure. I do it all the time.
  • And, let’s face it… women primarily buy the everyday items for home and family. In a heterosexual relationship, female energy is the one putting on parties, serving as the hospitality contact, decorating, etc.. So, if you’ve got a winemaker as adorable as the Little Black Dress wine company, and you want to bring attention to that brand I say, go for it…

This brand clearly defines who they want to buy their wines (millennial females), and it’s just pure fun… Get over it, wine connoisseur fans, this one is NOT meant for you.

Headed toward a cocktail party or a bachelorette party… OMG, Little Black Dress.

[I took this picture of Cindy Lauper in the 1980s.]

Remember Cindy Lauper of the “Girls Just Want To Have Fun” fame? Yeah, it’s like that.

Some important points to remember for this tasty, everyday wine…

  • Female winemaker… See that image above of a gorgeous woman? That’s the winemaker, Zidanelia.
    • I borrowed the image of Zidanelia from their Website.

Serious winemaker with great credentials… From their Website:

Given her exotic looks, adventurous resume and single-name appellation, you might think we made Zidanelia up, just for fun. But the talented winemaker behind Little Black Dress is remarkably real. Born in Texas, raised in Argentina, fluent in Spanish, English and a bit of French, Zidanelia earned an Argentinean National Diploma of Oenology while working in the Andes growing region.

She then served in the cellar at Les Vignerons du Pays d’Enserune in France before coming to California and joining Fetzer Vineyards in Hopland, where she is known simply as Z. Dedicated to the art of balance and complexity, Zidanelia and Little Black Dress are a perfect fit for each other.

Jose (my partner) commented that their Website looks like an online woman’s magazine.

I completely agree. It’s all great marketing, and it’s all geared toward easy enjoyment of an every day wine.

Little Black Dress Wine has my vote. A Little Black Dress will always fit nicely into my closet for that perfect party waiting to happen. And, it’s coming soon to a cocktail party at my house, when I can bring out my Little Black Dress. I’ve lost about 20 pounds and I’m so ready for it!

 

 

Enhanced by Zemanta

Leave a Reply

``

CAPTCHA Image
*