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Wine

It was Dark, it was Delicious, and it’s thankfully Done for another great year…

The day began so peacefully, that I knew it was going to be ~ pretty much ~ smooth sailing.

My crew and I had spent the night in Jack London Square after an exhausting day the day before, as we began the annual setup for (what was now) the Sixth Annual Dark & Delicious wine and food extravaganza.

I took some time to photograph the tranquil waterfront, taking it all in as a sign of what was going to come for the rest of the day.

That evening, nearly 1,000 people gathered in the old Naval airplane hanger, converted to Rock Wall Wine Company, to get it on with Petite Sirah.

This party is as grass roots as it gets. Based in Alameda (who else bases an annual varietal wine and food event there?) looking outward to the San Francisco skyline, someone told me on Friday night, “It reminds me of the the early beginnings of ZAP.” I wasn’t there, so I don’t know and can’t compare… I do believe, though, that we’re on a different path with a much slower growth, because not everyone and his father’s planting a lot of Petite Sirah the way Zinfandel plantings have exploded over the years. We might never grow to that proportion, either… given the depth, complexity, and mysteriousness of Petite Sirah. It’s not a mainstream variety. That’s just fine by me. I’ve never been mainstream, so it makes sense that the universe delivered Petite Sirah to me as an off-beat banner to carry. For now, it’s a perfect fit.

From what I’m also seeing from behind the scenes, it seems to have an intriguing following… engineers, a nuclear physicist, a VP of Microsoft, a biochemist, doctors, lawyers, and a few reverends, when I think of the communications that came in with this one. And then, there was the seemingly new generation of hippies now calling themselves WineWoot millennials… piercings, tattoos, and outrageously colored hair.

What a delightful mix of people, as I watched it all unfold over the two days of setting up, having the event, and tearing it all down in  a few hours like it never happened.

Put on with a skeleton crew… A staff of four people,  (Jose, Katie Kelley, Lyla Moore and me)…. the Rock Wall Wine Company crew expertly lead by Jason Landis, my friend Sondra Barrett, and our group of eager, able, and trustworthy volunteers lead by Laurin Beckhusen… we all came together to put on a party that included 56 Petite Sirah wineries, 34 specialty foodies, our media friends, a few trade people, and a whole lot of avid Petite Sirah fans.

There are a lot of cult people out there quietly enjoying Petite Sirah, but they weren’t so very quiet about it this last Friday night. It was a lively buzz, everyone was talking about how much fun they were having with so many delicious wines, and the quality of the food was knocking people’s socks off. We’re so fortunate to have so many foodies who tell me that this event is their favorite above all others… And they all say that it’s the fun factor (vintners, foodies, consumers, and our volunteers). I appreciate having fun, and that’s all I want for this event… for people to really enjoy it. I love that people fly in from other countries, and that they come from all parts of the United States… I gave away some tickets, and then we had some of those winners fly in from New Jersey and Washington state. The tickets are only $63 a piece… It’s not like they won the lottery, but they’re willing to come from both near and far.

PS I Love It.

Thanks, Dan Berger of Vintage Experiences, for a great name for a group of Petite Sirah wine lovers. I wish my mother was around to see this one. She so loved to party.

Now, to unpack the truck…

13 Responses to “It was Dark, it was Delicious, and it’s thankfully Done for another great year…”

  1. A great success! Congrats to you and Jose. This event just gets better and better.

  2. Jo Diaz says:

    Thanks, Steve. I’m so pleased that you get to enjoy it!

  3. I’m so sorry that I missed it, but I look forward to next year! 🙂

  4. Jo Diaz says:

    So do I, Andrea.

  5. Debbie Shu says:

    WOW! This event sounds fantastic! Congratulations to both you and Jose to another year of successful Dark & Delicious….It sounds ….well, delicious. I hope I can go to one, one of these years.

  6. Jo Diaz says:

    Steve Heimoff was looking for Chinois Bistro as one of our foodies… I told him that I didn’t want to have you come all the way down to Alameda, but he wqanted me to press on. I know he loves your food, and if he could only get you down there, he’d be a happy camper. Maybe some OMG wings!

  7. Sondra says:

    It was indeed a wonderful evening – stellar production by Jo and Jose and team. I was fortunate to be part of the group that saw this event from the start of set-up on thursday until we tore it down Friday night. All of it was fun!

    It also made me see how much effort goes into pulling off an amazing evening like this – glasses to be made, tickets sold, vendors contacted, bottles and auction items, signs and all the accoutrements that made it look so simple if you were a visitor, a guest.

    In the end we were all guests of the sweet hearts of Dark & Delicious – thanks to Jo petite sirah has become my favorite to taste and explore. Deep and delicious complexities and I look forward to the 7th edition of D& D next year.

  8. Jo Diaz says:

    Sondra, your RULED with the auction. It wouldn’t have been possible without you!

  9. […] The day began so peacefully, that I knew it was going to be ~ pretty much ~ smooth sailing. My crew and I had spent the night in Jack London Square after an exhausting day the day before, as we began the annual setup for (what was now) the Sixth Annual Dark & Delicious wine and […] Wine Blog […]

  10. Sondra says:

    The whole event RULED…. and the auction wouldn’t have been possible without the generosity of the many wineries that participated and the amazing bidders. BTW, how did you get the birds eye view of the event? Great pictures.

  11. Jo Diaz says:

    Thanks, Sondra.

    Jason took my camera up the ladder toward the plane painting overhangs.

  12. Brian says:

    Wonderful event, I only regret not going a bit faster as I ran out of time to taste all the wineries 🙂

  13. Jo Diaz says:

    Make note of who you missed, and begin with those next year, Brian. I’m happy you had a great time!

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