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Wine Spectator is Redefining Wine Travel on iPad

The press release reads: Just in time for the harvest travel season, Wine Spectator, the world’s leading authority on wine, is pleased to announce the release of an innovative new iPad travel app: Wine Spectator’s Guide to Napa Valley. This app delivers Wine Spectator’s world-class editorial content on Napa Valley in a unique format that blends the reading experience of a magazine with the interactivity of a digital travel guide.

This is only the second app that I’ve touted on Wine-Blog, because that’s all I could be writing about if I wanted, and I’m not the techie in the family. I married a gadget geek, so I could spend more time cooking… But, since I know a great thing when I see it, I’ll go geek on y’all.

The release continues: Built for wine lovers who wish to plan their perfect trip to Napa Valley or learn more about its wines, particularly Cabernet Sauvignon, its star player, Wine Spectator’s Guide to Napa Valley combines editor recommendations on the top hotels, restaurants, attractions, and wineries of the region with rich articles, stunning photography, and special access to over 400 of Wine Spectator’s gold standard Napa Valley wine reviews, including more than 200 Cabernets.

From Marvin Shanken, Chairman of M. Shanken Communications, publisher of Wine Spectator: As tablet devices proliferate in the marketplace, consumers will increasingly demand quality wine content that’s built to take advantage of the new format, Wine Spectator’s Guide to Napa Valley is our company’s first step to addressing this important need.”

Why do I think this is important?

Because Napa is tough to navigate, even if you know it’s a long corridor, with two parallel roads (Highway 29 and the Silverado Trail) and connecting roads. For the techie out there, this app will help them immensely. For those of us who still love picking up Wine Country This Week, and using their maps, we still have that option. I just know that if my husband has a choice, he’s going electronic. My grandson, who’s now 11, asked me – when he saw my Blackberry – what apps I have. It’s the future, and the future is now.

Specific features of the app include:

  • Complete trip planner to Napa Valley with editor recommendations on where to stay, where to dine, which wineries to visit, and what to drink
  • Rich articles on the history, geography, and appellations of Napa Valley with additional content focused on Cabernet Sauvignon
  • Stunning iPad-optimized photography created exclusively for the app’s use
  • Easy navigation with multiple ways to browse the app as well as interactive in-page slideshows
  • Pop-up definitions to quickly define complex wine terms
  • Interactive map view that plots editor recommendations on top Napa Valley destinations for quick filtering and access
  • Special access to over 400 Wine Spectator Napa wine reviews, including more than 200 Cabernets, with the ability to sort by specific producers or vintages

Wine Spectator’s Guide to Napa Valley can be purchased from the iPad App Store at a price of $4.99. More information can also be found at: http://apps.winespectator.com.

Meanwhile, how soon in the future do you think Sonoma County is? And then the Central Coast, Santa Barbara, Santa Lucia Highlands, Paso, and all the others… Mendocino, Monterey… the list goes ever on… right into Lodi…

 

 

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