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Event,Food & Wine,Marketing,Russian River Valley,Wine,Wine Country,Winery

Iron Horse Food Truck Fridays ~ What a Great Idea!

With as many stories as I’ve written about Iron Horse Vineyards lately, one might think I have an invested interest. I don’t, but I can see where that thought might come from, based on how I’ve written about Iron Horse lately, and how much I do write about my clients; like PS I Love YouEnoforum WinesOak Knoll, or how much I’ve written about Suisun Valley… for instance (and still do, even though SVVGA’s funding stopped and they can’t afford what we’ve done for them in the past on a regular basis). I even lost a client once, because it felt that it wasn’t getting enough play on Wine-blog…

But, there’s no correlation between clients and wine blog. If I have inspiration and the story is worth it, it will end up here; I’m writing what I know and care deeply about… client or not.

My real bottom line is that I have to care deeply, and it will end up here.

What I’m caring about right now with Iron Horse is that this is a wine company that’s doing a lot of things right, and I’ve been invited to witness it through Emails from Joy Sterling. Her Emails are personable, informative, and directly to the point. (I know it helps that she was a journalist in her past life, before working for her family.)

The latest Email really hit me. Maybe because I’m in the neighborhood and see this as a great break-away from my desk. I’m sure that has something to do with that. But, mostly it struck me because of the creativity.

Here’s the gist of it… From Joy:

Please join us for Food Truck Fridays at Iron Horse Vineyards starting June 3, through the end of September.

Iron Horse Vineyards has invited some of the Bay Area’s best gourmet food trucks to come to the winery on Fridays June 3rd through September 30th, from 11am to 3:30pm to sell their delicious fare, to enjoy with Iron Horse wines by the glass or by the bottle, in the gazebo dropped down below the winery. Here is the June schedule:

Friday June 3 ~ Rosso Pizzeria – Hot, crisp pizza served directly from a mobile Italian stone oven. Recommended Pairing: Iron Horse 2006 Classic Vintage Brut. Crisp dough and bubbles are a great textural pairing, matching yeast and yeast.

Friday June 10 ~ Dim Sum Charlie’s – Steamed to order dim sum served from a classic 1958 Airstream. Recommended pairing: Iron Horse 2007 Wedding Cuvee, 2008 UnOaked Chardonnay for its bright crisp flavors and/or Iron Horse 2009 Pinot Noir Rose.

Friday June 17 ~ Cochon Volant – Mobile BBQ focusing on slow smoked, naturally produced pork shoulder, beef brisket and ribs. Recommended pairing: Iron Horse 2006 Brut Rose.

Double-hitter Friday June 24 ~ Ultra Crepes – Sweet and savory, made on the spot, from scratch using all natural, fresh, local ingredients. And… Kara’s Cupcakes – Mobile Cupcake Bakery featuring fresh-baked, sustainable cupcakes. Recommended pairing: Iron Hose 2006 Russian Cuvee.

All to be enjoyed with the stunning backdrop of the Iron Horse view and delicious Sparklings, Estate Chardonnay and Estate Pinot Noir.

[Don’t let this image fool you… There are tons of adults loving these cupcakes, too, including moi.]

So, I wrote back to Joy,

“What an ingenious idea, honestly. And… I had Kara’s Cupcakes at my annual wine and food event (Dark & Delicious – 50 wineries and 30 restaurants… Big yum!).

Joy wrote back to me,

Thank you! Credit where credit is due. Damon Wong in our Tasting Room came up with the brilliant idea for Food Truck Fridays and he has set up the entire schedule. I agree that it is perfectly brilliant… With all my best, Joy

This is what I mean by being inspired to write about this event. Not only is it ingenious wine marketing, but Joy’s not going to take credit for this great marketing vehicle (lots of vehicles). She’s honest enough to shift the spotlight; and was sharp enough to hire properly in the first place.

This is what’s writing home is all about… Great PR in wine country.

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2 Responses to “Iron Horse Food Truck Fridays ~ What a Great Idea!”

  1. sondra says:

    I LOVE the idea plus Iron Horse is in my neighborhood so it gives me a chance to try their wines and different food trucks without having to drive around. Read that, not having to drive around and not knowing which truck has food worthy of wine, and dine.

  2. Jo Diaz says:

    I was thinking that we could meet there one day, Sondra :^)

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