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Wine,Wine Business Innovation

The Kids I Love Are Now Teaching Me the Games ~ VinTank

I just love it. When my kids were growing up, I was a super mom…

  • All three had music lessons
  • All three had dancing lessons, with my oldest being driven about 70 miles to her ballet lessons at the Portland Ballet Dance Company
  • Two of them had art lessons, while the third one needed transportation for all of her cheering practices and games (football and basketball). Yes, I went to most games.
  • All of them were in Girl Scout units that I directed
  • I directed Androscoggin Day Camp for Girl Scouts

We played games together, skied at Sunday River and Sugarloaf, we swam  and skated on Allen Pond, where we lived. And, I knit voraciously for my own entertainment and worked a 20-hour week for WBLM radio station as their PR director… I taught the kids a lot. I even home schooled one daughter, because it was best for her.

Now, they’re all adults and doing really well.

Along comes a whole new set of kids… Young adults that I’m loving to watch grow and prosper within the wine industry. I’m drawn to them because they remind me of my own girls. They’re bright, innovative, and have a daring that spells success.

Paul Mabray is one of those up-and-coming innovations. He gives himself the title of Chief Strategy Officer and Disruptor at www.vintank.com. This is the wine industry’s think tank… They’ve always got their thinking caps on, and anytime something breaks, they let me know.

The newest innovation involves games, and this is what caused this title: The Kids I Love Are Now Teaching Me the Games…

Here’s the skinny, directly from Paul:

SCVNGR Partners with VinTank to Bring Location-Based Services to Wine Industry
Leading Wine Industry Think Tank First Partnership of Many in New Market Entrance

SCVNGR, the location-based game and game platform and VinTank, the wine industry’s leading digital think tank, today announced a partnership to bring the power of location-based social gaming to the wine industry. SCVNGR’s game layer will infuse game dynamics into the wine industry to create meaningful interaction and engagement for wine lovers across the globe.

SCVNGR is a mobile app all about going places, checking in, completing challenges, sharing on Facebook and Twitter, and earning real-world rewards. The Cambridge, Mass.-based company has already made headlines with major brand partnerships including AT&T, Warner Bros., Sony, the NFL’s Minnesota Vikings and New England Patriots, the NBA’s  Boston Celtics, National Geographic and hundreds of universities.

In the wine industry, SCVNGR’s mission is leveraging social gaming to help increase traffic to vineyards as well as on-property sales in wineries throughout California, the U.S. and abroad. Working with clients at the nexus of wine and technology, VinTank has the access, knowledge and relationships to facilitate this breakthrough. Together, SCVNGR and VinTank offer a turnkey solution to wine companies that are hoping to remain relevant as technology adapts and trends towards the importance of location.

PAUL MABRAY: The wine industry is primed and ready to start capitalizing on all of the emerging technologies available today. Wine is meant to be social, after all, and we believe adding opportunities for wine consumers to socialize digitally is the natural next step.” said Paul Mabray, VinTank’s Chief Strategy Officer.

By going beyond the ‘check-in’, SCVNGR’s platform lets any company or brand add to the game layer by building customizable game experiences at their locations which engage and activate constituents. Also, SCVNGR is tightly integrated with Facebook’s recent foray into the location-based space – the Facebook Places platform. This full integration also gives SCVNGR’s brand clients access to the largest social platform in the world.

RYAN NEU, partnership executive at SCVNGR, who is leading the charge in the company’s wine initiative: “Wine is about tradition, perfection, and enjoyment,” said  “We are excited to introduce game dynamics to help shine a light on these values and bring a new element of fun to this ancient art.”

VinTank will consult in determining the gaming outlets, messaging and roll-out strategy within the wine market, as well as facilitate partnerships with the industry’s leading wine companies.

PAUL MABRAY: “We believe SCVNGR to be the right fit for the industry. Their turnkey solutions allow for engagement and enjoyment far superior to other location-based applications. We couldn’t recommend any better platform to bring the wine industry successfully into the digital media future,” added Mabray.

I believe they’ve hit another home run. Keep an eye on these guys!

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