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Event,Holiday,Marketing,Organization,P.S.A.,Petite Sirah,PS I Love You,Variety,Vineyards,Viticulture,Wine,Wine Business,Wine Education,Wine Making,Wine Writer,Winemaker,Winery

8th Annual Petite Sirah Symposium, Sponsored by Concannon Vineyard

4 Responses to “8th Annual Petite Sirah Symposium, Sponsored by Concannon Vineyard”

  1. Loweeel says:

    Ooooh, it’s earlier than I thought! Assuming I’m invited, I’ll do my best to go this year!

  2. Jo says:

    Invited, again. Just let me know if you can make it.

  3. That’s going to be an interesting event I’m sure. I’d think that a few years ago people thought they were crazy to even bother, but the buzz around Petite Syrah and some other less consumer known wines is growing. Heck, I even saw a Yahoo Answers question the other day concerning Petite Syrah, which is not something that would have happened two years ago.

  4. Jo says:

    Mark,

    I’ve spent the last eight years devoted to PS, along with all my other clients.

    When we started the PS I Love You group in 2002, it was because the vintners said, “We need publicity for this variety… At the first symposium.

    So, I went on a PR campaign. In the process, more than a few writers have told me that I am what amounts to a one-man band. (I know they mean “woman.”)

    Just today we were working on the PSILY Reviews page, and I was reminded of how much publicity has been created from the wine writing community in the last seven years. It’s huge and it’s all across America.

    This is what I consider a report card for what can happen with lots of effort: http://www.psiloveyou.org/reviews.php

    This is coming from a variety that had fallen off the face of the earth. I love that it’s becoming more mainstream… There’s a huge support unit in the wine writer community for this variety, from Robert Parker, to Steve Heimoff at Wine Enthusiast, to MaryAnn Worobiec at Wine Spectator, to Charlie Olken at Connoisseurs’ Guide, and on and on… Charlie had actually stopped writing about PS for years… with everyone else stopping, too. He wasn’t alone, and he was willing to admit it, which not everyone would admit to.

    It’s back and it’s glorious!

    Thanks for commenting and giving me one more reason to love PS…

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