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Books,Social media,Wine

The Trend Toward Social Media Influence Has Fully Arrived When…

This blog was set up so I could have a place to just write about whatever is currently going on in my wine world. And, it’s pretty substantial, because I’ve become fairly specialized. This is something that I never thought I’d see in this lifetime. I definitely fall into the Jack-of-all-trades category, so to actually find that I could master something in that process tells me that I’ve lived longer than I thought I would.

Before the 2009 holiday season, the flurry of wine books to arrive on my doorstep was pretty amazing. I felt a responsibility to read each one. When the universe delivers, I trust there’s a reason. With the blog, I’ve found that it’s fun to write book reports.

Okay… I loved book reports and research projects while in my fully engaged years of education. Anything to do with English (and other foreign languages) was a guaranteed A on report cards/grades. Languages and literature of any kind came to me naturally. This past year, it just hit me, I’m reading books and writing book reports again. I’m just not getting graded… Or am I?

Today I read the following on Celebrate Wine’s blog, written by Greg Cruey:

Jo Diaz recently published a review of In Search of Bacchus ~ Wanderings in the Wonderful World of Wine Tourism, by George M. Taber. I don’t have it yet, but it looks like “must read” book for wine lovers…

In Search of Bacchus ~ Wanderings in the Wonderful World of Wine Tourism, George M. Taber delivers not only wonderful tales about his journeys through the wine world, but he also is a great recorder of history for each region, which makes it more rich with understandings for each region.

The book looks at wine regions on six continents – from California to Chile and Argentina, Portugal to the Asia’s Caucasus, South Africa to Australia and New Zealand.

I believe I’m going to have to find a copy…

As it turns out, Greg is an educator, journalist, travel writer, technology buff, Asia enthusiast, and avid China watcher. He’s also a self-admitted blogaholic. He’s lived on four continents and in 14 times zones. In the past 25 years Greg’s worked in education, community development, economic development, journalism, and teaching in a variety of public and private settings in Asia, parts of the Pacific, and in rural Appalachia. His work as a journalist has included everything from being a beat reporter for a daily to working as editor-in-chief of a small college paper. He’s been blogging and writing online for over a decade. He has degrees in psychology (minor in sociology), linguistics, and adult education (emphasis on technology). He’s studied at Augusta State University, the Australian National University, and Marshall University. He’s done non-degree work in counseling, educational disabilities, and educational leadership.

I’ve given you Greg’s bio from the Celebrate Wine’s Website, so you would understand that he’s very accomplished in his life’s work, and accomplished enough to have actually graded my book report as “persuasive;” this is actually what’s going on record within social media, and this blog posting is now “stated” as an actually case study. This post now falls into the search category of, “How social media peer groups are influencing decisions.”

I’m not astounded by this, because I saw this train coming as soon as Web 2.0 was announced in a business.today class I took about 10 years ago. We studied business in its global context and Web 2.0 was discussed as “coming” our way. Ten years later, I’m seeing it play itself out, not so much in my own results with this wine blog, but how this wine blog is now aggregated in many places. This means, I can’t even really follow how many people are reading what I’m writing (although I watch my own back end daily to see my own graphs and charts).

Social Media peer groups are pretty powerful, it seems to me, when a simple paragraph becomes a call to action. This also wasn’t the first call to action about this book. On that posting, Sonadora commented, “I’ll have to add this to my reading list. I really enjoyed Judgment of Paris.” This I expect on my own blog, along with comments on Twitter and Facebook, but when it moves away from the original source, that’s the true litmus test.

I honestly believe that Greg is going to love George M. Taber’s book, because George really delivers. I can’t wait to read Greg’s take on it, completing the social media circle, from one peer to another.

I, on the other hand, reciprocated the peer group link by adding Celebrate Wine to my blog roll listing. The circle is complete.

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2 Responses to “The Trend Toward Social Media Influence Has Fully Arrived When…”

  1. Roger says:

    That reminds me to mention – I’m headed to Barnes & Noble after work to pick up Been Doon So Long, which is another one of your recommendations. You definitely have the power of persuasion.

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