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PS I Love You,Wine

October is Breast Cancer Awareness Month, and Cleavage Creek Continues to be Dedicated

It’s no accident that the second generation of Cleavage Creek wines produced by owner Budge Brown was released on October 4th, 2008.

It’s definitely by design… which includes very sexy labels.

Dedicated to fighting breast cancer, Cleavage Creek, through Budge Brown’s efforts and generosity, continues his commitment to donating 10 percent of his gross profits of wine sales to breast cancer research.

Ten percent of the gross dollar amount of this operation will be donated to cutting edge research to fight breast cancer. That’s gross, not net – a huge difference when determining the amount of money that will be contributed. These wines are priced between $18 to $50, and are available for purchase via internet and phone. Gift sets of Cleavage Creek wines are also available in two, four, and six bottle sets.

To date, Cleavage Creek has donated over $37,000 to breast cancer research. Brown lost his wife of 48 years to breast cancer in 2005. He obtained the Cleavage Creek label, and has dedicated his efforts on funding research to find an end to this terrible disease.

Cleavage Creek’s much anticipated release continues as a one-of-a-kind philanthropic venture, pairing fine wine and an effort to fund breast cancer research. The six new Cleavage Creek wines include a 2006 Reserve Napa Cabernet Sauvignon, a 2006 Reserve Napa Petite Sirah, a 2006 Reserve Cabernet-Syrah, and a 2007 Reserve Chardonnay, all produced from grapes grown in Budge Brown’s own vineyards. A 2006 Secret Red and a 2007 Secret White complete the group. A total of 1,600 cases of wine are now available for sale.

Each bottle of Cleavage Creek honors a breast cancer survivor, with her image on a label, with each of their stories being told on the Cleavage Creek website, and from this image, it’s easy to see how they love being cancer “free.”

According to Budge, “The world is full of people who enjoy good wines. When they buy Cleavage Creek, they get a world class wine while helping efforts to find a cure for breast cancer. Everybody wins. When people learn about Cleavage Creek and the motivation behind it, well, if it reminds one person to go for a checkup, do a self-examination, or become more informed, we’re accomplishing our goal of saving lives. The cure for breast cancer may not come in my lifetime, but the mere existence of Cleavage Creek could bring it along sooner rather than later. Let’s get it done.”

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