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Ecology,Marketing

How Green is Your Red Wine? Sounds awful, but not so, today!

Just a few years ago, that would be a pretty icky question. Today, it (finally) has a whole new meaning and gravitational pull.

Being “green” with Kermie from the 60s to the 90s, left me in a minority category… Today, I’m pleased that there’s a ground swell making those of us who “got it” way-back-when chuckle to ourselves; although, it’s never been a laughing matter, really.

So… I need to applaud a recent effort, which was launched to promote the concept of converting the substance of glass to the substance of cardboard [and a minimal amount of plastic] as a “good thing.”

The site is called “Better Wines – Better World

One glass of wine poured from a Bag-in-Box (BIB) has half the carbon footprints of its glass counterpart. What I’ve learned over time is that most people simply don’t care, thinking the world is going to go on forever. Most people don’t realize that eventually everyone will be living under glass domes. We can extend that, though, by being more conscientious… I’m don’t kid myself anymore. I know that the only way people think “green” – for the most part – is if there’s a substantial “green” [dollar] benefit to them.

So, here’s an example. This is my house wine that I purchase as each BIB empties: Fish Eye. It costs about $16 for one box, and I can get that on sale for about $13.00 occasionally. At $16, it’s equivalent to four 750 millimeter bottles of wine that cost $9 per each. That’s $36 versus $16 [or $13]. When you’re buying wine for own enjoyment – not trying to impress your friends and neighbors – this is a great deal. It’s only $4 a bottle, sometimes even less ($3.25).

By-the-way, if you’re a really adventurous, innovative spirit, and you want to have some real fun… When your family, friends, or neighbors are visiting, give them a glass and send them to your refrigerator spigot… “Water on the right, wine on the left… help yourself!” It’s a blast!

Wines that you can look for that deliver great value and great wine: Killer Juice, Angel Juice, Boho Vineyards, Fish Eye, Pinot Evil, Carsara, and Pacific Peak.

According to David Kent of The Wine Group, for whom this brainchild exists: Consumers who drink a daily glass of wine with dinner and switch from glass bottles to bag-in-box containers

  • Enjoy the same great premium wine
  • AND save themselves on average over $180 per year
  • Cut landfill waste by 85%
  • Create less than half the carbon footprint of glass bottles

Honestly, the savings couldn’t be clearer. BIB packages require far less energy to produce, ship, and display. And, experts report an approximate 55 percent savings versus glass. “This savings directly impacts distributors and retailers interested in environmental impacts,” David Kent reports. “If the 99 percent of wine produced to be consumed within a year were in BIBs, we’d save 1.5 million tons of CO2 a year — like taking 250,000 cars off the road.”

For those of you who care about the environment, this is a no-brainer.

For those of you who still think global warming isn’t for real ~ but love a deal, this one’s also for you!

So far, we’ve got a lot of win-win going on.

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