In the month of Thanksgiving, I can’t help but reflect on those who have made any success I’ve enjoyed possible. Until now, I hadn’t tied in what the Masters of Petite Sirah would come to hold for me, but here it goes…
I’ll always be grateful to Paul Wagner of Balzac Communications. A master of wine PR, Paul’s one of those people who instantly can see a person’s potential, and then move that person to do things never imagined by him or her.
First, he recommended me to Steve Kautz of Ironstone Vineyards, when Steve went to Paul looking for a PR person. That turned into a two and a half year job filled with joy. Then, Paul recommended that I become the president of a group he started, the Academy of Wine Communications, a Napa-based PR group. I did that for a year.
At the end of my term, he recommended that I start my own group… No focus on what it would be, but he knew my spirit and I’m betting he never doubted that I’d find my way. That only took about eight months to do, once the path reveled itself to me.
The path was that I began working with Louis Foppiano, the quintessential Petite Sirah guy… After creating his PS Symposium at Foppiano Vineyards, the advocacy group for Petite Sirah just naturally followed. Since then, I’ve come to know so many of the major players who craft superlative Pets.
Today, as I put the final touches on next Friday’s event at Markham Vineyards, I marvel at what the members come up with for auction items. Yesterday, I got an Email from Kelley Lentz of Mendocino Wine Company. They’re donating a two night stay for four at the historic Parducci guest houses, along with a 1.5L etched bottle of 2002 Parducci Petite Sirah. It’s moments like this that remind me, this is how an advocacy group stays alive… through the generosity of its members, and I’m so thankful.
Hope to see you next Friday at what is shaping up to be a gorgeous event!