0

Magazines

Wines & Vines Magazine Reveals New Look and Enhanced Content

The following is pretty much reprinted from a press release that I got from Wines and Vines. It’s worth publishing here, because many of you may not have received the press release.

Wines & Vines, an authoritative business-2-business magazine for North American winemakers and grape growers, introduces a new design in the September issue that also highlights a sharpened editorial focus. Wines & Vines is the nation’s oldest wine publication, established in 1919. It now features a more contemporary look with enhanced graphic design that combines classic typefaces, updated page layouts, and easier navigation.

Mark Selfe, a San Francisco-area graphic designer who has art-directed San Francisco Focus and Red Herring magazines, created the magazine’s new look. Selfe designed an updated Wines & Vines logo, based on their 200-year-old font, and added new headline fonts and colorful page-top tabs to make the magazine easier to navigate. He also emphasized the use of graphics, including summary boxes with tables and maps, to call-out important information within articles.

Sharper Editorial Focus

The new look highlights the magazine’s expanded coverage of winemaking and grapegrowing techniques, which includes 50% more pages devoted to news, enhanced coverage of North America’s diverse wine regions and a continued attention to the needs of quality-oriented boutique wineries and family owned vineyards.

“The editorial enhancements respond to needs expressed by wine and grape industry professionals in extensive market research conducted annually for Wines & Vines,” notes editor Jim Gordon, who has covered the industry for 27 years. “Industry members said they placed a high priority on winemaking and grape growing articles, as well as news from their local areas.”

Expanded News Section

Their expanded News Section reflects the daily news-reporting efforts of Wines & Vines staff for the magazine’s newly redesigned website, Wines & Vines. The site now features original news and trend pieces written by the magazine’s editorial team every business day-something no other wine business publication is doing. In the magazine, a renewed commitment to news from across North America is evident in special sections designated for California, Northwest, Central and Eastern wine regions.

More articles that tackle specific how-to aspects of winemaking and grapegrowing populate the editorial calendar. Monthly columns on those topics — Tim Patterson’s “Inquiring Winemaker” and Dr. Cliff Ohmart’s “Vineyard View” — get better play in the new format to emphasize their importance. Content on sales and marketing is more focused on practical solutions for wineries, and the magazine’s “Marketing Matters” column is now the sole domain of managing editor Tina Caputo, who was a marketing and PR pro before joining Wines & Vines in 2002.

Comments are closed.