Petite RetreatJose Diaz2017-04-24T13:20:02+00:00
Date: Tuesday, June 6, 2017
Time: 8:30 a.m. to 3:30 p.m.
Location: The Vineyard Club – 355 Rockmound Road, Geyserville, CA 95441 – Click here to “Map It”
Registration: PS I Love You Members – $80 / Non Member – $100
8:30 a.m. to 9:00 a.m. – Reception
9:00 a.m. to 9:45 a.m. – The Advantages of Weather Stations – Mark Greenspan, Ph.D., Viticulturist, Advanced Viticulture, Inc.
9:45 a.m. to 10:30 a.m. – Crafting Award Winning Petite Sirah – Miro Tcholakov, Vice President of Winemaking Operations/Trentadue Winery
10:45 a.m to 11:30 a.m. – Direct Sales Strategies – Susan DeMatei, Wine Glass Marketing
12:15 p.m. to 1:30 p.m. – Lunch
1:30 p.m. to 3:30 p.m. – Petite Sirah Tasting
More to follow.
For more information for now: Contact Jo Diaz at (707) 857-0014, or via Email: email@example.com
Petite Retreat versus Petite Sirah Symposium
In 2002, Louis Foppiano, at Foppiano Vineyards, asked if I’d organize and produce a Petite Sirah Symposium, at his winery. At the time, there were only 62 growers and producers combined to invite. We also invited a few media people. A little over 30 interested in Petite Sirah professionals came, together ready to learn; and, they were also ready to take a stand for Petite Sirah. As they stated, “Petite Sirah has fallen off the earth. Nobody even knows what it is anymore. We need publicity for this variety.”
By the end of the day, I was ready to take on the challenge. Bam! PS I Love You was born in October of 2002.
For the next five years, Foppiano continued on with the tradition of the symposium doing a lot to advance the variety. Awareness grew, as did membership for this small production variety. Passion was greater than the acres being planted to it. Still, quietly via tasting room and direct to consumer sales sales, along with wine club parties and wine club member wines, case sales quietly slipped out of winery doorways. Media and consumers, unless they had tasted Petite in tasting rooms, were completely unaware of the growth or passion behind Petite.
- Acreage had been on a rise since its low in 1995 of 1,738 to 4,741 in 2002
- Six years later in 2008, acreage had a risen from that 2002’s 4, 741 to 2008’s 6,859 acres
- And it continues to climb with today’s acreage being more than 11,000 acres
If these numbers are any indication, and I believe they are, Petite Sirah is a classic Tortoise and Hare story.